There are all sorts of different uses for Web3, but supporting independent creators is a really important one, yet it's one that doesn't always get enough conversation. We are doing that conversation now in this Outer Edge LA Twitter Space with the founders of Kreatorhood, Ayesha Kanji and Maani Hariri. Ayesha and Maani share the vision behind their innovative project and how it helps independent creators thrive amid the ups and downs of the Web3 economy. Also joining the conversation to share their thoughts are Josh Ong of Bored Room Ventures, Kristina Flynn of INTENTIONAL, artist and musician Ed Balloon, and musician and futurist Scott Page. There is a whole lot to unpack from this conversation. Make sure to tune in!
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We want to thank Kreatorhood for sponsoring the special thought leadership conversation on taking stock of what we've learned about the possibility of moving forward to amplify fan connectedness for both visual and non-visual creators of all types. Kreatorhood is a creator-first marketplace revolutionizing the NFT space with over eleven embedded utility protections for creator royalties, easy onboarding, and sustainable NFT minting. In this episode, we'll delve into the challenges of sustaining creator communities, the importance of transparency in the creator-fan relationship, and the transformative role of utility NFTs in bridging Web2 and Web3. Before we get started, first let's do some introductions for everyone joining the show to speak.
We have Sean, our trustworthy producer, and Richard. Richard, how are you doing?
Doing great. I’m happy to be here. We also will potentially have someone coming from our Edge of AI Twitter account a little bit later. For those who don't know, we have a show called The Edge of AI. We'll talk about that a little bit later. It is brought to you by The Edge of Company, launching this August 2, 2023, in Venice, Los Angeles.
We have two exciting giveaways for folks who are part of this Twitter Space. You'll stay until the end of the show to learn how you can get a chance to win two tickets to our launch party or $200 as well as five other readers getting a cool ticket getaway as well, then we have a giveaway, brought to us by Kristina around Kreatorhood as well that we'll chat about later as well. I’m excited about all this but let me introduce our guests. First up, we have Ayesha Kanji and Maani Hariri, the dynamic Cofounders of Kreatorhood. Their innovative vision and dedication toward empowering creators have helped shape the creator industry, providing a platform for artists to thrive and ensure their talents with the world. Guys, how is it going?
It's going great. I'm happy to be here.
We love having you and appreciate what you guys are building for the space. We are excited to unpack that a little bit more. We also have the one and only Josh Ong, the Cofounder of Board Room Ventures. With a keen entrepreneurial spirit, Josh has been at the forefront of investing in promising startups and fostering a culture of innovation. I feel like I see Josh everywhere there's a Web3 event and Boardroom Ventures as a consulting agency and NFT Fund, which partners with brands to strategize, build community, and create impactful moments in Web3. What's going on, Josh?
I’m glad to be here. Thanks for having me.
I’m glad to have you. I'm glad you're a part of Josh DAO. It wouldn't be the same without you. There are 63 Joshes in Web3 that we've counted, but there's probably more in the shadows so we need to get into the mix for Josh. We also have, Dominick Adams known as Gentle Tornado, the same CEO of The HIPED Foundation. Dominick's commitment to making a positive impact on education and personal development has touched countless lives, inspiring a generation to achieve their full potential. His foundation is revolutionizing the way mental health is approached and addressing that among teens and young adults. I love what you guys are doing. It sounds like a critical mission that you're at. How's it going?
It's going amazingly. I’m grateful to be here and to be alive.
Next up, we have Kristina Flynn, who's the visionary CEO and Founder of Intentional. Its groundbreaking work in the tech industry has paved the way for cutting-edge advancements and revolutionary solutions to real-world challenges. Intentional is a digital marketing and communications agency with its finger on the pulse of Web3 and proven systems that are building powerful brands through content, community, and consistency. Kristina, it’s great to have you. How's it going?
Thanks for having me. I’m happy to be here.
We are looking forward to diving some conversations with you. Finally, we are excited to have Ed Balloon who is on the space. Ed is an artist, musician, and creator of the Run Ed Collection and Beauty Supply Is Out Of Du-Rags. We are glad you're able to make it with us. How are you doing?
I'm okay. I’m glad to try to get in here. It’s a busy day, but glad for the conversation.
Thank you so much for taking some time to hang with us during a busy time for your own drop and what you're up to in the space. We appreciate that. I am certainly pumped about our launch of the Edge of AI podcast coming up. I know we started to give folks a sneak peek there, but maybe you can dive a little bit deeper and then we'll get started.
We're inviting everyone to join us at Venice Beach on Wednesday, August 2, 2023, for a live recording, expert talks, great music, tasty treats, cold drinks, and insider networking. Snap into your safety belt and prepare to explore the depths of the rapidly expanding AI universe. Each of our episodes is a dispatch featuring hyper-relevant reports from pilots, pioneers, and passengers aboard the AI rocket ship.
We explore the latest use cases and developments in AI where you can hear from experts building the tech and how this disruptive force is transforming industries and society. We're doing a giveaway during this Twitter space to “enter” and retweet this room with something you are enjoying about the space or “from a guest that you loved and you enjoyed hearing from.” You'll be entered for a chance to win two of the Edge of AI launch party tickets. The contest will go on for 24 hours. Even if you're reading this after it goes live, you might still have a chance to win.
In partnership with Kreatorhood, Kristina has been gracious enough to do a giveaway of her own, which will be a piece of art, only their second piece ever to be listed in a 30-minute coaching session, How To Build Your Personal Brand. These are special opportunities. Sean will tally up all the entries and get Kristina's help picking a winner by the end of the show. To start off this conversation, we want to dive into the Web3 fan experience, how that impacts the world of independent creators, and how they can use Web3 to enhance their trade. There are all sorts of different uses for Web3, but this area of supporting independent creators is an important one.
It's one that doesn't always get enough conversation. We talk about the bigger creators, brands, and whatnot that have agencies to refer them, but there are a lot more independents out there. I'd like to start this conversation by reflecting on what has worked and hasn't worked for independent creators when it comes to applying Web3 to their trade. I was hoping Kristina, you could kick us off there as someone who's built a personal brand guide for independent creators and worked with so many. You have a nice lens on all this. What do you see working and not working in this regard?
Thanks for having me. It's fun because one of the first artists that I ever worked with was Ed Balloon. Ed has been a big part of the story framework that we've developed. Some of the successful and proven strategies we've been able to develop for creators to help them with this exact thing. The way that we look at it is from a framework approach. When you think about an independent creator, it's overwhelming to build your brand. It's overwhelming to even get started.
How do you balance creating and building your work as well as marketing yourself and selling your work? From our perspective, we look at what has worked in the past. The first of which is building through a story. By story, we mean values, points of human connections, who are you raised by, how you were raised, and what they instilled in you over instead of trauma, which can be very difficult for a lot of creators. Sometimes we think of storytelling as showing up as your most vulnerable self, but you can do that in other ways.
The next part is once you've got that story, those values and human connections, you can figure out how you articulate that and how you do that through content that is relevant to the people that you're trying to target, potential collectors and folks you're looking to partner with. It becomes a matter of how you do that in a consistent manner. It is using systems and tools that we have available to us now to help limit some of the time that you have to spend doing this work and maximize the output of that time.
That's what we've been seeing work a lot. We talk about all the time in this space the importance of authenticity and showing up as yourself. Most creators, especially independent creators that I know, aren't necessarily challenged by doing that. The challenge comes from the ability to manage it all and your time. Why I love working with Kreatorhood is it allows folks to be able to do that to communicate their message clearly, but also to be able to sell and monetize themselves beyond art into their skills and their expertise. It creates big opportunities for folks. Those are some of the strategies that we're seeing and examples we've seen of that are folks like Ed Balloon, who has depended on storytelling, who has been able to innovate in a way that other folks haven't been able to, and build strong connections and relationships within this community as a result of that.
I'll speak as a creator and a podcaster about how you naturally are on a quest for tools and technology that enable you to focus on what you do the most. We've been on that quest since we started the show in March 2021. We've done over 250 plus episodes. There's usually not one tool that's comprehensive that makes all this come together, but it's something we should shoot for. I appreciate Kreatorhood trying to put that on the map. Let's talk about some mistakes because there are plenty of them and I have lots of war stories on my end. Ed, when did you trip up on your Web3 journey and what did you learn from that?
What do you mean by trip-up?
Make a mistake or go down a path where you realize you have to take another turn. Different people have different perspectives on mistakes and how they embrace them. Some people say, “There are no mistakes at all in life. It's all good.” I'm looking for some lessons learned here.
In regards to a trip-up, I would say someone would say, “Your run Ed Collection was possibly a trip up,” and it wasn't a trip-up, but it was something where you're like, “Next time, you should not drop when the Apes are dropping,” or taking consideration like who your audience is more and what they will be inclined to and those things. I feel like that was necessary in a way for me to be able to understand the space a little bit more and what it means to do drops, rollouts, and those things. I guess it was a trip-up. You may see it that way. I take those things as things that I need to use to continue learning experiences, “Is there anything else?”
I also don't want it to be like that because that work can sound a little bit discouraging for people coming out here who are trying to figure out, “How do I do things, what do I drop, and why should I drop?” Sometimes you should just drop. A lot of times, the trip-up isn't your fault. Timing is important in this space and the space moves by quickly. You may think it's the right time but it's not.
When I did my drop, the day was great. The rollout was pretty much everyone knew about it. All it took was a big project to say, “We're going to do a drop in a week,” which was the same day. It's like, “Do you move your projects to another date?” If we were to move it to another date because if you guys are familiar with the other side drop, the next day was like the bear market or the beginning of it. You also have to take into consideration what that means and stuff.
I don't know if you want to say much about trip-ups. If anything like a lot of the trip-ups, you want to make sure that you don't have is make sure that you're not a rug, make sure that the people on your team are going to be consistent, and making sure that you are going to be consistent in this space. Those things are trip-ups that you don't want to have. Other things that are out of your control when it comes to a drop, not selling out the way you want it to, or things like the bear market, are out of your control. You have to figure out how you can navigate that. I don't know if it's much of a trip-up versus a learning experience.
That's what I was going for. I appreciate the importance of the vocabulary that we used to talk about this process. What I gathered from you is, at the heart of it, you got to make an intentional decision to commit to whatever you do in Web3. At the same time, don't overanalyze it. Don't be too precious about it because inertia is a bigger enemy than making mistakes. Mistakes are part of that evolutionary journey. You want to embrace the opportunity to learn because that's what Web3 is all about.
You had some great points in there. To build off of that, you have to be able to change and adapt to what's going on. Most people had no idea that the bear would be as sustained and amplified as it has been in the NFT space. With that, we have to adjust. It is a life of adjustment. Going into one of our next questions is about cracking the code of what's captivated Web3 audiences, especially at this moment. This is the hardest time to be building. We live to see another day on the other side of this. I think things are going to be incredible, but now it's about how we continue to grow in this moment. Now we're going to talk about what hasn't worked and what is working with engaging and captivating fans in this new landscape. Josh, I'll pass it over to you to ask your first question.
I was curious, Gentle Tornado, about your perspective on this. You have a great nonprofit initiative. I'm sure there are some native folk who embrace your initiative that may not have known anything about Web3 and then some Web3 folks that have come into the fold as well. What techniques have you found successful in terms of captivating your audience and engaging them around Web3 projects?
Making your community care about what you're doing is important. The way that I've always gone after content is to document and be myself. I don't care how many likes or followers I have. I put out what I'm putting out. I embarked on this journey to preach positivity and gratitude. It's easily one of the hardest things. Drama sells, not positivity. The way that I had to get after content was to be in people's faces. I'm going to be relentless. I'm going to be in people's faces about gratitude and positivity, and relationships and the community will come. My consistency is easily what has been the number one thing.
From there, I've doubled down on everything else. Being consistent translates to many other things. When I came into the content space for myself, I wanted to be undeniable. That can mean a lot of things to different people, but the fact that I have 525 gratitude day videos in a row, no one can take that away from me, and the fact that I've done other things too in my life. Those are statistics that nobody can take away. When I tell people outside of Web3, they are even more shocked than the people who are seeing it daily. How I've always built my brand is, “I want to build this brand that's going to be undeniable. In 1 or 2 years, I'm going to have 1,500,” or how many gratitude day videos. That has formed a community that I believe I could do whatever I want with as long as I'm honest and ethical.
A mission that we should all aim for in life is to be undeniable at whatever it is that we're doing in the world. Life is too short to be ordinary, in my humble opinion. Josh, what about your thoughts here? How do you find a win-win between creators, fans, and marketplaces?
Win-win is aligning everybody in terms of incentives but also in terms of mission. If you can match up creators and fans to have some of their collectibles in their work to some of that early support to be a win-win for that relationship, Kreatorhood as a marketplace can come in and also help to triangulate that. We're hoping to see a real-life cycle there for helping creators and fans together.
Even adding to that, creators are continuing to have to navigate this dynamic landscape. I'm sure there are several lessons learned from the roadmaps that might have not panned out. A lot of people created these big visions and dreams at the height of everything. Not necessarily everyone playing for a sustained bear, what are some of those core lessons that you were able to learn? I'm open this up to the floor if anyone would like to share about all means.
I’m happy to jump in on this. As a creator myself and also as a builder, watching the space over the last few years there's been a lot of hype around a lot of projects in what they're going to deliver then seeing when things aren't delivered and the fallout of that, which is not always great. A lot of the time, folks do have the true intention to deliver, but that’s overpromising. From our perspective, it's important to have that transparency upfront and be quite balanced and circumspect about what you're offering and what you think you can do putting that on a chain.
That's what we're trying to strive to do at Kreatorhood so that it's a balanced equation for both the collections and creators and the buyers to say, “This is what I want to give. It's a two-way. I want to benefit alongside my community. Equally, I'm allowing my community to have transparency into that and to keep me honest on that.”
Gentle Tornado, do you have some thoughts there?
One of the most important things is honesty as AK said about not delivering on things that people promised. That's okay if you come out and say, “We messed up. We weren't able to do this,” and taking that accountability because that could gain you 10X the amount of fans or community members. That's something that people don't do in Web3 that it's done commonly in the Web2 world as how you build a successful Web2 company is being honest, building a reputation, and doing these things and your word is everything where in this space, people come out with a project, say they're going to do these things, not do them, and then maybe cry a river, but it's like, “Come out, say that you messed up. Say that you're doing this.” It's okay to mess up. It's amplified in this space because it's pretty emotional here, but at the same time, you can be accountable and that will gain much more traction and build your word.
There is a lot of merit in terms of what blockchain and Web3 offer in terms of balancing transparency with privacy. At the same time, you can't take advantage of that privacy to think that there's a force field between you and your community. In fact, that level of transparency and over-communication is that much more important because of Web3 because you're not talking to people in person as often. You're not video chatting even. It's all through written and visual communication. It becomes that much more important to communicate because you have less senses to work with at any given moment. Any other thoughts on this?
Sometimes in this space, those who may be considered to be the supporters or, for the lack of a better term, consumers. Maybe this goes a little bit more with the bigger projects. There's nothing wrong with seeing how the project or the artist is moving. I think there also needs to be this trust factor. If you're buying into this project, artist, or work, you also believe that this person is going to deliver and they're going to do these things.
Especially as an artist, there are ways like that when you are doing things, you may not know or understand the process, but it's going to get there. There is a vision. This could be the artist of me but sometimes over-explaining how you're trying to get to this vision because sometimes, “How to do it?” That's more creative for me. I'm not a big fan of that. I'm working on a short film. I had to take this point while I was like, “I need to focus.” Hopefully, people will believe. Shout out to the run holder. They let me walk the way. They want me to walk.
Now your project is like that. I'm also very accessible. If you have any questions, you definitely can hit me up. I am someone who's like, “I care a lot about process and execution.” A lot of times in this space, people talk a little bit too much and execution is not there. It's because they're talking a little bit too much versus working and looking at the execution. It's very difficult for you to be like, “We're going to do all these things.” A lot of times when you're saying all these things, you're also building up this hype, which is cool, but it is very difficult. There's a lot of pressure if the execution does not meet the hype.
We've seen it times and times again. It's always like, “You undersell and over-deliver,” but it's very difficult to undersell when you are selling. How do you undersell? How do you get people hyped if you're told to say, “Let them know that you're doing X, Y, and Z?” You have to find this balance. Maybe it needs to be already done or something close to it and we can step by step go into it and say, “We're doing this. We're doing that.” I feel like in this space sometimes like a lot of the communities and I think we've reached this point where it's like, “We're going to let you walk a little bit.”
I also think every community is different depending on the project that you're in. I am an artist. A lot of people, my holders and collectors know that, “It's going to be through the art,” an artistic approach and perspective. Maybe these bigger projects don't have, it's not much that it's another approach, which is to each his or her own, but for me, I am someone who is big on making sure that execution is on point. It is very difficult for you to get to that point if you are hyped like talking about it in every Twitter space and everywhere you went from all these things to get to the execution and you're like, “What is this?” I care a lot about execution. If anything, I would more or less like, “What's the deadline? Is there a deadline? Is there a date?” Those things.
It's a paradox and a challenge in our space. It's one that we address as well through the show where we want to tell people's stories, but we don't want to inject more hype into the space. How do you get people excited enough to go along on this journey with you without creating empty promises and how do you match vision with creativity? It's not easy. Kristina, you had a thought here. If you could share it briefly so we can jump into the next part of the conversation, that'd be great.
The point of trust is something I wanted to nail in because it's all about that. You build community by building trust. How do you build trust? You build trust by following through and by giving value instead of extracting value. You're clear about what the value is that you offer, and then you deliver it consistently in order to manage and meet expectations. That's it.
Thanks for underscoring. Ed, I don't know how much more time you have with us. There's one other question that I wanted to, ask and kick off with you because you're both an artist and a musician. There are some nuances here between the visual and non-visual mediums as creators in terms of what the needs are from both an infrastructure perspective and a community-building perspective. Since you crossed both worlds, can you talk a little bit about some of the similarities and differences there in terms of how that relates to building community and collectors for your work?
First of all, being a musician in a wealthy space is still very difficult. It's way better than what it was a few years ago, but there is this divide. I'm probably more privileged than a few other musicians or other musicians in the space because I have this visual component with the puppet. I also have tapped into that. In coming into this space, that was something I found the freedom to do. We now have Mid Journey and things like that. I am seeing a lot of artists tapping into those things.
Some collectors say, “I don't see it. I don't understand music, NFTs, or things like that,” but they understand or get visuals. I am like, “How can I be able to embed it too? Is it possible?” I've done some things where it is with the Run Air collection, I made sure I put all the music, all these things in there that show the possibilities that you can do with art in this space. Doing that has allowed conversations about like, “Maybe there is a use case with music and NFT.” You have to be able to try things and expose people to things that they aren't used to.
That's been my way of finding supporters and collectors. Thankfully, it's not me much compromising like, “I'm going to do this,” then tell them. It's more like, “I want to do this because I have an interest in doing this. We all have an interest in this one thing, but I also have an interest in this other thing that you may not know that you have an interest in, or you may not have the capacity to find that interest there yet. How can I bridge the two?” I do it all the time. I always want people to know that I am a musician because that is my first love.
With that being like, how do I do it? It's always more of like, “Find a way to connect it.” Even with this generative op drop that I did, you're getting a vinyl. It's always a way. I'm always finding a way to connect it. People who have found me in this space, appreciate that a bit. I still have the arguments. There's like, “I don't see the use cases.” or stuff like that, but there are others who are like, “I see what you're doing and this makes sense. I like how you did this.” with musicians and artists in the space, physicals could be a print or a piece. I'm like, “As a musician, a physical is like vinyl.” That's a way of being able to bridge the gap and also showcase the use cases of how we can move as musicians in this Web3 space.
Josh, what are your thoughts? You guys have wrapped a lot of different folks in space, both on the visual side and the non-visual side. What are some of the differences in how do you have to approach those differences?
Visual art made sense on a screen. There was a pretty heavy weight toward that for a lot of early Web3 and there was some fun experience on the music side or other types of creators. One of the things that we heard from, creators that we were working with at the Creative Head Alpha were that non-visual artists wanted to introduce utility into their NFTs because of the way that their personality work, the way that the things that they create, and their relationship with their fans made sense to have different levels of access and allowing fans to come and support and also be part of that work. That's something that we see as desired by non-visual creators in Web3 is what it looks like to add on utility and then pursue other formats that they can use to release their work.
I appreciate those points. Does anyone else have any closing thoughts on this topic before we move on to the next segment? No. Ed, feel free to stay around as long as you can and continue, but if you have to jump, we understand.
I need to jump. I'm sorry. Thank you so much for the conversation. It's been a dope conversation. I know I was here for a very short time, but I appreciate the invite. I'm looking forward to engaging in more conversations with you all. I appreciate you all.
Before you jump, do you want to give a quick heads-up on your drop so everyone is aware of what you've been up to?
I did my Genesis of a drop, and it's called Beauty Supplies Out Of Du-Rags. It's in my pin suite if you would like to learn a little bit more about that. It's more of showcasing or giving you the visuals, in regards to like I would say box braids, locks, and things that definitely, represent the Black culture. I want to hold onto that and put it into the blockchain. We have it in the blockchain. It mostly tells a story that I feel like I need to share. Give it a look, but it's on the Arbitrum Layer and it's on Prohibition, which is a new-gen art, platform. We love the support. Thank you so much.
We have 95 left out of 300. It's 0.09. Thank you so much and I'm excited. It's been a crazy ride. It's a bear market, but we do what we do because I'm an artist. I appreciate all the support thus far. We'll continue to support all. We love Web3. If anything more so, we love the builders and all of us who are out here doing what we need to do to keep this space and what we do here going. Thank you so much for the time. I hope you guys continue and have a dope conversation
Thanks, Ed. As we start to wrap up this conversation, we want to focus on the path forward. We've had an interesting chat about what's worked, what hasn't, what we've learned in this space, and how we're approaching things in the bear market. There's more of a macro set of lessons learned in terms of how this applies to the mechanisms and incentives that we use for Web3 moving forward because this space is constantly evolving. Certainly, when we take stock of the overall industry, there are some things that we need to do differently to propel creators and audiences alike to greater success. Kristina, why don't you kick off this conversation in terms of what are the building blocks that we have to take away from the last wild and crazy couple of years?
The last couple of crazy years have taught us a lot of things that we shouldn't do. I think a lot of artists have grown in their skills, crafts, and ability to connect and network with one another like Ed said, where the failures can be seen more as lessons. I was there when the Run Ed Collection didn't drop the way that we wanted it to. It stung and there were a lot of lessons that we took away. I think the building blocks for moving forward are to make sure that those lessons are not for not. One thing that I get excited about is this idea of the Bear has taught us as creators that we can't depend on one revenue stream.
We need to look for additional ways to monetize not only our art but also our skills, expertise, and knowledge base that we've built over the plus years here. Quite frankly, that's why I get excited about Kreatorhood because I've never listed an NFT myself. I have had an NFT listed, but by somebody else, I was able to go on to Kreatorhood and within a span of six minutes, be able to list an NFT and connect that NFT to not just my art, but the skills and expertise that I have in building a personal brand and helping folks through a one-on-one coaching session. To be able to help them do the same. That's a different and unexpected line of revenue that I can look to exploit in the best way possible, to be able to offer that value to more people.
Those are the types of things that I'm excited to see for creators, visual podcasters like yourselves, writers, whatever it is that you do. If you create any tangible offering, this provides you with the opportunity to monetize that. I'm looking at like many friends in the crowd, like the NFTs of the world, Trish, Lottie, like all people that are incredible artists in their own right, but also now have spent a few years in this space, are part of the 1% that know something that 99% of the world doesn't know yet we all believe is going to be the biggest opportunity for the future. That is a monetizable skill, and this provides us with that opportunity to do so. That's what I get excited about.
There are a ton of incredible people. You touched on many things. One thing I want to harp in on is adjusting to where things are at and creating new ways to innovate no matter what the circumstance is. You said it yourself, Kreatorhood was one of those platforms to help do that. I want to kick it over to Aisha and Manny thanks for bringing together this thoughtful conversation and, and bringing together all these incredible people. I'm sure some of what we discussed is the inspiration for Kreatorhood, and there might even be some new nuggets, that everyone can take back, within the creative process. What were some of your takeaways as a creator tackling some of these challenges?
I love this conversation. It felt like for us it's helping validate a lot of why we came out and wanted to build this platform in the first place. From what we've talked about, building community is an important skill. It's also not easy all the time. For us, one of the key things was a Web2 creator, how do you successfully take that community with you? How can you bring them into Web3? That was something we were focused on in terms of making that onboarding process super simple and with no friction. Not only as a creator can you come on, but you can also have your community come on and not have to worry about the tech.
Having those folks with you on that journey, whether you're in Web2 or Web3 is going to make all the difference. We want to grow the space because we feel like giving successful Web2 folks that decentralized mindset, that experience is going to make them much more successful. The other bit for us as well as Josh mentioned was we think that a lot of the content right now is visual, but it's going to change as more tools and platforms come out that help creators of all types. I was a dancer. For me, visual content is a bit more difficult for writers, podcasters, and gamers. It's how you create the right toolset so that they can have an offering to their community.
That's something that we focused on in terms of listening to the creators and their communities to say, “What do you value?” That's how we came out with that initial set of utilities that we're putting on a chain. The last bit is as Kristina was saying you always have to think about your different sources of revenue. We're not in the same market we were a couple of years ago. We wanted to help creators use all of their skillset, visual and non-visual, to building on parts of their community. We wanted to ensure that they had the right toolset to be able to do that, and equally, protect those royalties.
One of the things we've got a firm view on is that if you are putting utility in your NFT, you should be able to offer that only if you know buyers are paying your royalties because that's passive income coming to you. You should have that going forward. It's your right. You can pass it on to your kids or whoever else. Keeping those royalties flowing and keeping it a safe place for creators is what we were intent on doing.
Manny, anything to add there?
For us, we wanted to make it accessible to as wide a swath of people as possible whether you are a Web3 creator who wants to expand the offering to Web2 folks that already follow you in your Web2 life or your Web2 creator and you want to find new buyers in the Web3 space. We built our own payment system, which allows creators to be paid in fiat in their bank account or crypto, and their buyers can come in and not have to worry about any of that friction.
For us, the intentionality was we want it to not be much about the tech because not everyone is as passionate about how the tech works as the true diehard. A lot of people want the benefits without understanding exactly how every nugget of it works. What we've built and what Kristina, hopefully, experienced was that anyone can come and sell an NFT without crypto wallets, understanding any of that, and your buyer base can expand as a result of that.
I appreciate all those thoughts and the thoughtfulness you guys have put into building this product to ramp us out of this bear market, with the right tech for more creators to be successful. We do have to wrap soon, but, Josh, gentle tornado, I want to give you guys a chance if you have any additional closing thoughts on this topic.
I’m excited to see more creators coming into this space because we believe that having that additional creativity, perspectives, and people to contribute is going to be a huge win in the long run. I’m looking forward to seeing more, creators building here in Web3 with us. I’m looking forward to seeing different ways of creators and how they evolve over time, especially with the introduction of AI, how much that can benefit different creators, and how they create. Looking forward personally, for me, especially to bridging the gap between Web2 and Web3, which has been a big motivation for me to bring people from Web2. I'm motivated to blow up in Web2 and then bring people into Web3 the right way.
One more shout-out. Scott Page, former sax player for Pink Floyd, a friend of ours, and a major futurist who's doing some real building in Web3 as well. Scott, thanks for popping in and saying what's up. It’s always good to have you in any space conversation around the future of Web3. With that said, Richard, it's probably time to, move towards wrapping this bad boy up.
Great space and topic. This is one of those moments in time where the people have a shot to take back the power of all this currency. If you look at NFTs, what's going on in the world, we're getting smarter. I high-thumb everybody out there for being in the space. Thank you so much for doing a shout-out there. It's very exciting and I couldn't agree more. The whole thing about community is such an important part of this thing. Remember, whoever owns the community wins. I'm a big believer that if you want to survive, you got to build a hive if it's the new game right now and creating value. It's great to see artists starting to get into this more and look at what is an NFT.
If you want to survive, you need to build a hive. Click To Tweet
As people start to realize that NFT is not just a JPEG, but it's a whole experience. You can tell stories with them. They're programmable. It creates an entirely new art form for artists and that ability to build that relationship. It can be a small group of people, and you can still do great in this business. That's what I love about it. It's freedom for the people. This allows us to create new business models because as musicians, we can't sell music anymore. There's no place to sell music. Where do you sell music? No more downloads. You don't have any CDs. The streaming business is horrible. Thank God now we have an incredible direct-to-consumer business model and wallet-to-wallet business model. I couldn't agree more.
It is very nice to see what Kreatorhood is doing in building toolsets for the artist to be able to handle all this stuff very simply and easily because the next phase is bringing Web2 people into Web3. Hats off to all of you to the show. Love you, guys. It's crazy and cool. I've learned a ton. I got to tell you, Josh in all your shows and bringing all the great people here. I love this space to death. It's crazy cool. The community is awesome. Let's go build. Even in this down market, great things are happening.
Thanks for coming and joining. We appreciate it. Thanks, everyone, for joining our Twitter Spaces. I thought it was incredible. We want to conclude this insightful discussion with some exciting news to share from Kreatorhood. I'm going to pass it over to Aisha and Manny.
As we're going up into our launch, we do want to engage a lot of the community. I can't give too much details, but there will be a native token and, incentives and we want to have everyone involved, specifically creators. Watch this space and specifically, we're trying to do something different and we're trying to bring out utilities and all of those things. We look forward to having you all participate.
Thank you so much and thanks for, supporting this interesting conversation. It was fun. I learned some things as well. In addition to Kreatorhood, I want to thank Josh, Gentle Tornado, Kristina, Ed, and the impromptu dear friend of ours, Scott Page, for popping by and saying what's up. I appreciate everyone's time, insights, and inspiring stories. That's what this space is all about. As a reminder, at the beginning of this space, we said that if you retweet what I think is now the pen tweet about this space, to give more people a chance to read this content, you are eligible for a special giveaway to our live event, which is our Edge of AI podcast launch on August 2, 2023.
You can follow that account at @EdgeOf_AI, which is another exciting part of the world of emerging tech. There's a big convergence here, and we want to talk about all of it. We're giving away two tickets. It's a $200 value to our event, and it's going to be in Venice from about 4:00 to 9:00. It's going to be a lot of fun. We've got some incredible AI experts. They'll be speaking and more opportunities for us to all learn together. Hopefully, you can join us in person. Richard, you have another giveaway.
Outside of those tickets that we give away, everyone is welcome to join the celebration at the Edge of AI launch party. It's for all other readers out there. We're going to give away another five tickets to people who use the code KREATORVIP, you get 75% off of this ticket. You can come join us at the party next August 2023. We look forward to seeing you there.
Thank you. Kristina is also doing a dope giveaway. Thank you so much. Sean, remind us how this giveaway is going to work or how this giveaway worked. I guess we have a winner already that you can announce. Go ahead.
People were instructed to like and retweet the pinned post. We went ahead and tallied those and spun the wheel. Our winner is @NancyKilmer11. Check your inbox from our admin team on how to claim your prize. That will be entering your DM soon. Congratulations.
Richard, wrap us up.
Stay tuned for more innovative updates and inspiring conversations with the future Edge of NFT and Outer Edge Twitter space sessions. This has been Richard, taking you on the edge of Kreatorhood, keep pushing boundaries, unleashing your creativity, and making a positive impact. Until next time, thanks, everybody for joining.
Sean, for the not-so-fun but essential closing, this is our standard disclaimer that you are the voice of, go ahead, get that out there then we can call it and wish everyone a great day.
The views and opinions expressed on Edge of NFT reflect slowly those views and opinions of the show host and its guests. Please make sure to do your own research. Our show is not financial advice. You understand that you are using any and all information available on or through this show at your own risk whenever making financial decisions. We recommend doing your own research and talking to your accountant for financial advice.
From time to time, we may feature sponsored content on the show for which we receive value, and we may share links for which we receive a commission if you make a purchase through one of these links. Refer to our website, www.EdgeOfNFT.com for our full disclaimer terms and conditions, privacy policy, and copyright notice. Thank you, everyone, for joining. We'll see you next time.
See you soon, everyone.
Important Links
- Kreatorhood
- Board Room Ventures
- The HIPED Foundation
- Intentional
- @EdgeOf_AI – Twitter
- @NancyKilmer11 – Twitter
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