Currently, the NFT buying experience remains fragmented and full of friction and risks. Typically, when a user buys an NFT, it begins with signing up for a wallet, funding it with crypto, and connecting it to one of the NFT marketplaces. Although the process may seem simple to crypto-savvy people, the complexity still deters many. On today’s show, Anthony Mongiello of Bulls & Apes Project shares how their transformative project de-risks the NFT buying experience. Check out this episode to discover how Bulls & Apes is transforming the industry by setting a new standard for what NFT collectors should expect and demand.
—
Listen to the podcast here
Anthony Mongiello Of Bulls & Apes – Money-Back Guaranteed NFTs, Plus: Chief NFT Vibe Officers, Reddit’s NFTs, And More…
This episode’s sponsored spotlight episode features Anthony Mongiello, CEO and Cofounder of Bulls and Apes, the transformative project that de-risks the nifty buying experience for you. Anthony is a Senior Operations and Technology Leader with almost twenty years of experience driving broad culture change, sharp business intelligence, strategic transformation programs, and technology road mapping.
Anthony helps companies release their potential. He integrates technology, sound business acumen, and change management to deliver operational excellence, build competitive advantage and exceed customer needs. Bulls and Apes Project is a generative 3D NFT project that aims to transform the industry by setting a new standard for what NFT collectors should expect and demand. They start with de-risking the NFT buying experience. They back their products with an industry-changing six-month money-back guarantee built right into the smart contract. That’s bold, Anthony. It’s really great to have you here. Welcome.
Thanks for having me. I appreciate it.
We talked a little bit before we jumped in. I guess you are out in Connecticut, living the life. Working out of Oz, we spent some time out there at decentral and consensus, having some fun and doing good things. I’m curious. Those guys are out there, you are here. How did you guys get together to launch this thing? Tell us a little bit about the origin story.
I got involved in NFTs just as a collector. I was pulled in by the whole community aspect. I got involved because I saw this as the next wave of web and tech, but then when you saw the community aspects, I was like, “Holy crap. There’s something pretty cool about this.” I come from a corporate background, and it’s all about the business operating models, how to be most efficient, scalable, and all that fun stuff. When I saw the community aspects, it was a brand-new way of operating a business. For me, I call it operating a business in the town square called Discord or Twitter.
You’ve got this tight community that’s right in the face of founders, of people trying to build a business, and the business owners are trying to build this business in this new dynamic environment with this quick feedback loop. That was fascinating to me. I started raising my hand and volunteering my time with different projects I was involved in. Through one of those projects, I met one of the cofounders, Manny.
He introduced me to his longtime business partner, Gui. The two of them are serial entrepreneurs, and they’ve done a bunch of business together. We started putting our heads together and looking at, “Can we do better? Do we have something to offer? Do we have some value to bring to the table?” Inevitably, we thought we did, so we decided to start our own project.
That’s like Web3. You’re volunteering, giving your time, giving value as a community member, as a part of this community, and you find like-minded folks and build something amazing. Here you are. It’s a great story.
The key there for me is that they explored. They tried different things. They went down the rabbit hole, as opposed to jumping into the industry and saying, “I’m ready to build something right away.” That comes from your business background. Knowing that you have to get into the dirt before you can figure out innovation.
NFT Buying Experience: The exact reason why we’re getting involved is to help drive the space forward in a positive way.
You are right, Josh. For a lot of people and me, you learn by trying. The best way that I know how is rolling up your sleeves, jumping in, and taking some lumps. There are plenty of lumps that we took along the way. Some of these projects spin up overnight and are pumped with hype, they make it look easy, but to do it right is not easy.
Speaking of right and bringing your own flavor to things, you’ve introduced this de-risking feature. Pretty much everybody, upon hearing this as I did are like, “It’s definitely something I’ve heard of before but not very much or at all in the NFT space.” I’ve used it in various business projects of mine in terms of having a money-back guarantee. It really gives the consumer confidence and helps them make sure they can trust the product. What was the impetus for you guys to include this in this NFT project?
In January 2022, we started pushing forward with building our own project. In February 2022 is when we launched Twitter and Discord. It was right around Squiggles and the whole Squiggles controversy. We were looking at it, and the three of us got together. We were like, “What did we get involve in? This is crazy.” We got scammed by some marketing agencies and lost some money. These are some of the mistakes that we made along the way.
We looked at each other like, “Really? Is this what we are getting involved in?” Inevitably we said, “Yeah, this is why we are getting involved.” We want to bring a level of professionalism to the space. We want to bring the sound business practice to this space. This is the exact reason why we are getting involved, to help drive the space forward in a positive way.
We were like, “If that’s the case, and if we believe in what we are trying to build,” which we do, “If we believe that we have the experience required to build what we want to build, then how do we lean into it?” Gui looked at it and said, “Let’s do risk reversal. It’s used in other industries. It hasn’t really been widely used in the NFT space.” We come pre-funded. We are a pre-funded project, so our mint wasn’t intended to raise capital.
We had the capital that we needed to build what we wanted to build. Instead, we said, “If that’s all true, then why not build it right into the smart contract? Let’s do 30, 60 or 90 days? Let’s do 180 days. Let’s exaggerate it.” That’s like a lifetime in the NFT space. That’s what we did. We said, “Let’s do it. Let’s do 180. Let’s build it into a smart contract and move forward with it.”
Can we ask that the million-dollar question, which is what percentage of the community is taking you up on that offer?
Zero at the moment. I’m actually a bit surprised. I know the floor price is roughly triple what most people minted. I still thought that there was going to be somebody that was going to test it out at least, but nobody has tested it out yet.
Congrats on that. It’s definitely a testimony to the value that you are creating a great community. You’ve also designed names for this tokenized gamification approach to try to add more value to the ownership experience. Why don’t you break down the tokenomics for us a little bit more in-depth?
I look at it as adding value in two different ways. Number one, it’s fun. Some of the people that get involved in the tokenomics, initially there are a number of layers to it, so people need to wrap their heads around it a little bit. It’s economical. We are seeing that now. It has been in place since July 1, 2022. Our model is an owned-to-earn model, so there’s no sticking involved. If you hold 1 of our OG Bulls, you earn 10 tokens called BAP methane.
You earn ten methane a day per Bull that you own. You are just accumulating it and you can collect it whenever you want. You hop on our website and collect it. You can let it sit there for a while. You could collect it every day if you wanted to. Once you have that methane, you are able to participate in the tokenomics, the gamification.
The first step is an incubator. You can use 600 methane to purchase an incubator. You breed two bulls together, and you get your incubator. There’s a whole storyline behind it. The incubator has a fast growth process, so you use another 600 methane to get to a Teen Bull. Now you’ve got a Teen Bull, you can use your Teen Bull to get to a Merger Orb, and then you can merge four additional teams with the Merger Orb to produce a God Bull. The God Bull is the rarest and pretty darn cool art also in the collection. There are only 500 God Bulls in the whole collection. We’ve done 32 of them so far. It has been a pretty exciting process to see a new God Bull revealed and everybody gets a little pumped up about it. They are pretty impressive.
What are the features of a God Bull versus a Teen Bull?
OG Bulls and Teen Bulls are similar in that they will have different clothing traits, headwear, and eyewear, whereas God Bulls are more a character. There are ten characters. There’s a forest God, a mechanical God, a hell God, an undead God. There are 50 variations of each of those characters. The God Bulls are much bigger and more impressive than the Regular Bull.
In terms of utility, is there a variance between a God Bull and OG Bull?
Yes. A God Bull earns twenty methane a day, double the amount of tokens than a Regular Bull.
Only 500, and the deal is ever. Get in there on the God Bull, folks.
That’s a lot of fun building those new characters, and the Teens are really cool art too. We took a high-quality approach to the 3D art. We’ve all seen some 3D art projects that are out there, and their marketing assets look cool. They use layering and cheat the process, and when they go through the reveal, everybody is disappointed. Ours, every single piece of art is a fully rendered 3D model. That means that we had to build programs within the 3D software to do all of the randomizations. In this way, you get the lighting and reflection right. All of them are very impressive.
NFT Buying Experience: Tokenized gamification adds value in two different ways. Number one, it’s fun. Number two, it’s economical.
On the economic side, people are realizing that owning four OG Bulls gets you one Teen a month. By owning four, Teen four now is about 0.3. You are generating for free, you’re generating a Teen Bull, which is worth about 0.3, and with owning 4, you could do about 1 Teen a month. People are looking at that. They are flipping Teen Bulls and buying more OG Bulls so that they can earn more over time. It’s really fascinating to see some of the different ways that holders take advantage of tokenomics.
You had mentioned upfront almost the Discord aspect of this and the town square type of feel. Your community has been pretty paramount to what’s going on here. You have been a part of communities as well. You have this Living Your Best Life Program. Can you tell me about what that is and how that gives access to the community?
The theme of our community is Live Your Best Life. We call our community The Inner Circle. We’ve got kick-ass art and some cool tokenomics but at the end of the day, your NFT, if you own one bull, it’s a lifetime membership card into the inner circle. We are taking that very seriously, and that’s where we are going to drive a lot of our future utility. It’s going to be through what we offer the inner circle, initially, from having our first course, which will be offered for free to our community, to NFT one-on-one course. We are in the middle of developing a security course as well. We want to be one of the projects that helps onboard people.
We want to make sure that this information and education are accessible but in addition to that, a part of Living Your Best Life is about financial growth. One of the things that we’ve offered to our community, Manny is very heavily connected in the Angel investing world, and he’s using those connections to make deals accessible to our inner circle. We’ve already connected our inner circle members with two deals through Angel investing, and we are working on a third.
Those deals are relatively accessible with low entry points. One deal was $1,000. Another deal is $2,000, and they are able to get involved in some pretty cool companies and invest in early-stage companies where they wouldn’t have had that ability if they weren’t members of that inner circle. That’s another utility that we’ve delivered.
Is the thesis of the investments shaped by the community or is it, at this point, a little bit more fluid?
At this point, it’s a little more fluid. Manny is invested in over 600 deals through VC channels. He has set criteria that he follows that have been proven. He vets the deals going through those criteria. He’s only publishing deals that he’s comfortable with and investing in himself. I’ve jumped in now and invested too. My first deal is through this process. I’m taking advantage of being an inner circle member also.
I want to know how he’s keeping track of all those different things he’s invested in. It’s awesome.
It’s a type of engagement with the community that works in a bull market or a bear market. We all know when there’s blood in the streets, those are some of the best opportunities to build and find the gems of the future. It gives your community something to occupy them as the market regains momentum. What are some of the other types of partnerships that you are cooking up and thinking about as you move forward with this venture?
Part of living your best life is financial growth. Click To Tweet
For us, it’s listening to the community and let in the voice of the community come into our strategies and where we are going to focus our attention. We’ve got some things around the education piece that I’ve already mentioned that we’ve partnered with and some of the bigger partnerships that we are exploring. It’s really coming from listening to the community and where their desires are. We know that the financial growth is an area that people have been asking questions about because of the bear market and the blood in the streets, as you said, Josh. People want to know, “How do I diversify. How do I diversify within the Web3 space but then also, how do I diversify further?” We do want to listen to the community and offer value where the community is paying attention.
Tons of value, it sounds like it already, and I love the vision and focus. When we think about the next steps for you, give us a little insight as to the roadmap. What else is forthcoming that we haven’t touched on yet?
We’ve developed a pretty comprehensive Lore. We’ve got a fifteen-minute Lore video on our website. That’s four chapters of lore. It’s pretty cool. We talk about the creator character that’s there, and the creator created these bulls, and the bulls are exploratory and fun creatures. Towards the end of the Lore video, we talk about there being too much order, and with too much order, there’s now attention, and attention is what you need to drive and reach your potential. We hit that, why it’s called the Bulls and Apes Project, so Apes are coming next. That’s going to be part of our storyline. Our next big mint will be the Apes.
We’ve got some pretty cool ideas about how we are going to introduce the Apes and what unique things we are going to do around the apes as an NFT themselves. I’m looking forward to what the Apes are going to bring. It’s going to be interesting. They are going to be synergistic. We’ve already announced that they are going to be synergistic with the bulls in tokenomics. Bulls will be the ones that generate the methane tokens but the Apes will have a multiplier effect on the bull. You are going to want to own both. They play off of each other.
Following suit with what you’ve already built, which is really awesome. In terms of timeline on that, do you have some definitive here that we are working off of?
No, not yet. It will be a full-time period. We want to make sure that we do it right and have it set up right. We delivered a lot in a short time. We call it our first mint but it’s the OG Bulls, the Teen Bulls, the God Bulls, an ERC-20 token, the inner circle community, and the fifteen-minute Lore. We delivered a lot in a short time, and so we want to make sure that we give ourselves the space to do it right.
You mate the Bulls, and it gives you extra. Is there going to be some freaky Bull-Ape mating stuff going on too?
We will see. One thing that I will say is each bull has three breeds. If you do the math, it comes out to roughly 15,000 breeds that you could do across the collection. We are only going to have a max of 12,450 Teen Bulls. That means that there are going to be breeds left over. I hit that everybody, I’m like, “We don’t like unused utility,” so we will figure something out.
Is this a little bit more based on Greek mythology or Roman mythology? Which group was a little bit more polyamorous? It sounds like you are going down that direction.
NFT Buying Experience: Listen to the community, and offer value where the community is paying attention.
It’s possible. We did a little bit of research. Greek mythology has some of the combined characters. We haven’t made any definitive plans on that but there will be breeds left over. We will do something with it.
We are going to head on to our next section here in a moment, and we will have a lot of fun with Edge Quick Hitters. Before we get over there, this whole project grew out of your inspiration from the space, so we would love to know where else you draw your inspiration from in Web3 land these days.
For us, it’s looking at projects that are looking in the long-term, not just trying to flip NFTs and do things around the art and the rarity in that, which is important. We think it’s fun but it’s not the thought leadership that we are getting inspired from. It’s the people that are driving education mainstream adoption. That’s one place. The other is ones that are building utility around the community. We were trying to connect with other founders or influencers that are trying to push the envelope in those two areas.
Mainstream adoption and community-based utility are key for us. The word utilities is thrown out as a term that means so much. It’s about having a tangible value of that membership card thought process, where if you are a member of a country club, you get access to their restaurant, their golf if they have tennis lessons or a pool. We are viewing the community in the same way as projects need to have a tangible value of what you get for being a member of that community.
Hearing you talk about it reminds me a lot of listening to guys like Yat Siu and Robby Yung over at Animoca Brands. A lot of the same DNA goes into what they do and what they live and breathe every single day. A lot of cool stuff in there. We appreciate you sharing that with us. We want to take a little bit of a right turn here and shift gears. We want to do a little section on what we call Edge Quick Hitters. It’s basically a fun, quick way for us to get to know you a little bit better. There are ten questions. We are looking for short, single-word or fewer responses but we might dive in a little bit more here or there. Question number one. What is the first thing you remember ever purchasing in your life?
It’s a 1977 Nova.
It’s probably floating around out there at a step of value these days.
I bought it when I was real young. I used to work on cars when I was like 11 or 12 years old with my father.
First Nova on this show that we’ve talked about. That’s cool. Question two. What’s the first thing you remember ever selling in your life?
You need tension to drive and reach your potential. Click To Tweet
That’s a baseball cards, and I probably got ripped off by the local card store.
I feel like early collectors always have a story like that very early. Like me at a swap meet or something like that getting ripped off.
Pikachu is one of my famous trades. I traded a Jerry Rice rookie card for a Kevin Maas rookie card.
Question three. What is the most recent thing you purchased?
It’s a new car. They are a lot more expensive than I remember. A Kia Telluride. They did a really nice job on it but damn. Cars are expensive.
Are we talking brand new car or a new car for you? What do you go for?
It was a brand new car.
Cars, though, they really have. Talk about inflation and general price escalation. You would forget about it.
The other thing too is they try to sell you on a seven-year loan. It’s like, “I don’t want to pay it paid off in seven years.” It’s turning into a mortgage.
NFT Buying Experience: The Bulls will be the ones that generate the methane tokens, but the Apes will have a multiplier effect on the Bull. They play off of each other.
On the lower end of cars, you get like a car that gets you from point A to point B. I’m actually surprised at how inexpensive they can be. I could get an iPhone or a car. It’s pretty fascinating.
Moving on, question number four. What is the most recent thing you sold?
This is the flip side of it. I sold my used car, and they are getting a premium now. I couldn’t even believe it. The thing was barely running, and they gave me a ton for it and more than I thought.
Something weird is going on in that industry. Question number five. What is your most prized possession?
It’s a World Cup soccer ball that my grandfather had, and I was never allowed to play with it outside. It’s still in good condition, and it’s special to me.
Question number six. If you could buy anything in the world, digital, physical service, and experience that’s currently for sale, what would it be?
It’s experiences. It’s a surprise being in this NFT space. I’m a foodie, and so some kick-ass chef’s tasting table. That’s what I would want.
Are we talk in like José Andrés at his villa in Italy or something?
Yeah. One of the Spanish restaurants, they pushed the envelope on cuisine, and I love trying all kinds of different things. Something in Spain, a great chef’s tasting table that would be cool.
First of all, Jeff and I are totally foodies as well. We started a prepared meal company. At one point in my background, we deed over 2,000 different meals with these different chefs. It’s a lot of fun. LA has got some great eats and tables. Come on over, and we will dine and cross this one off your list.
Josh would happily jump at that opportunity. Very nice. Question number seven, if you could pass on one of your personality traits to the next generation, what would it be?
No problem is too tough to solve.
Do you have any particular approach to how you tackle big, hairy challenges?
It’s breaking it down into parts. I come from the automotive industry buffing out a car. If you try to buff the whole car, it swirls everywhere. It looks like crap but if you buff out part by part, next thing you know, the whole car is looking beautiful. That’s the breakdown for me. It’s not getting overwhelmed by the complexity and figuring out what piece you can chip off. You then chip enough pieces and start looking at it like, “I’m going to solve this.”
That inspires me to give a shout-out to this book, that is one of my favorites. It’s not like one of these books that everybody talks about but I highly recommend it. It’s called The Art and Craft of Problem Solving. It’s literally a book that’s directed at some of these high school math teams that do these math competitions or whatever. It’s fascinating. It gives you principles like breaking it down into smaller parts or thinking of it in a bigger way as opposed to a smaller way. Maybe you think too small but interestingly, one of the key factors in problem-solving is believing there’s an answer. If you don’t believe there’s an answer, it’s actually a lot harder to solve a problem than if you do believe there is one.
Question eight, if you could eliminate one of your personality traits from the next generation, what would that be?
It’s boredom. If it’s not challenging enough, I will lose interest. Sometimes that means you create your own challenges.
I guess you can. It’s tough. You got to be passionate about what you are working on. You got to be engaged with it, whether it’s a challenge or some other thing that grabs you.
NFT Buying Experience: Projects need to have a tangible value of what you get for being a member of that community.
Wait for our next segment, group silent meditation.
Question number nine. What did you do before joining us on the show?
Meetings. I had a meeting with a tech partner and trying to wrap up some of the lingering issues from our mint.
Question number ten. Last one. What are you going to do next after the show?
To eat.
Do you know what you got in store for yourself here?
No, I don’t know. I have no idea what’s for dinner but that’s what I will be doing.
That’s Edge Quick Hitters. We appreciate you sharing with us. Word on the street is we also have some hot topics to cover. Eathan, you want to hook us up?
Let’s do it. First, NFT startups hire full-time “vibe managers” to lift the mood on mid-crypto collapse. This is coming from The Guardian. “To shore things up, NFT projects have turned to a new kind of role, the ‘vibes manager.'” Although this is my first time hearing of this. “Also known as some companies at the ‘chief vibes officer or director of vibes.’ The vibes manager is something of a cross between marketer influencer and investor relations officer tasked with promoting NFT projects to newcomers while reassuring existing founders. The goal is to keep things positive, no matter what.” On the one hand, I suppose it’s nice to have that positivity in the community. I’m sure this may be raises some red flags for those suspicious of the NFT space. That it’s some giant Ponzi scheme, they are like, “What do you need a vibes manager for?”
A lot of people say cults too.
Positive energy creates a self-fulfilling prophecy, good vibes are definitely important but there are a lot of different values that go into creating a sustainable company. I believe Jeff and I have shared this with a lot of folks. That we’ve hired over the years, that bad news doesn’t get better with time. Sometimes you must be straightforward, like kill the vibe for a moment.
If you have good strong core values and you are communicating in a way that’s consistent with your core values, then something like this can work. If you are talking about somebody bringing optimism, looking at the glass half full kind of perspective and bringing that. I don’t know if you have to have somebody that’s like the CVO doing that. You want that infused throughout the organization. Maybe a few people carry that flag in a big way but you want to do it in a way that’s authentic, transparent, and honest.
If you are doing that, I feel like there’s something nice about that or targeting that. It’s where you lose is if you are not operating in a way that’s authentic to those core values I mentioned. You are overdoing it, you are not authentic in your false motivation or enthusiasm. That’s where it’s going to fall flat. I hope that’s how they are thinking about it.
It’s a fine line has been in the entertainment industry, playing music, I’ve played on cruise ships where they have somebody who’s basically the person in charge of the community, on a cruise ship or you’ve got the DJ at the wedding. The thing is, it’s always sad when it doesn’t work. It always works well when it does work. It’s that je ne sais quoi. It’s not something that can always be programmed. I know that from being in a band. You could show up at some shows and get this awesome vibe and a great audience, and both parties feel really great and feel like the energy is moving back and forth. Other times, you could show up at a packed house but the energy is low and doesn’t work. A lot of it’s a little bit of magic dust that you throw on the equation.
It is magic dust, for sure, because there’s no formula for the vibe. One thing that I have learned about building organizations and communities is culture happens, whether you like it or not. As a leader, you can choose to be deliberate about the culture or not and let it develop organically. If culture is important to you, I’m all for leaders being deliberate with the culture that they want to see in place but it does need to be authentic. It needs to be aligned to the values.
To be honest, there is a little bit of a formula to some of this stuff. If any of us have ever been to a live taping of a late show or something like that. I don’t know if you’ve ever noticed. You don’t see it at home. You show up, it’s this small room that you thought was really big, and there’s a couple of different folks that are warming up the crowd. There are signs that go up and say, “Applause. They know how to put on a pretty consistent high-energy show which they also know would not work if they didn’t have that person warm up the crowd and utilize these various tools. There is a bit of an equation but at the same time, there’s a bit of magic dust.
Let me ask on that, though, too. Our readers, especially folks that have only worked as entrepreneurs in the crypto space, may not necessarily have been exposed to some of that foundational work that multi-time entrepreneurs and people with more deep business experience may have been exposed to. I’m curious, Anthony. Did you go through a process of identifying core values or talking about this stuff among the founders you have that written down somewhere? How does that articulate itself in your business?
We do. Absolutely. It was something that we were intentional about from the beginning. We did values, and they are aligned but there are slight differences. We did values internal to the company, to the project. We published values for the community as well. What does it mean to be a community member? Now we have community leaders that have created their own sub-communities within the Bulls and Apes Project based on different traits. We’ve shared that with them also. We have a certification process to give them a stamp of approval that they are following the right values and that they have the right structure in place. People are paying attention to it.
NFT Buying Experience: Good vibes are important, but there are a lot of different values that go into creating a sustainable company.
For anybody that’s thinking about launching a project or a company, what you are reading is part of these elements that are so important to your foundation, to your DNA. If you are deliberate about it, as Anthony was describing, you can have a meaningful influence on that culture, how it evolves, and how it aligns with everything you do. There’s something special in there. For everybody reading that hasn’t ever gone through that process before, it’s something to flag on your to-do list for sure.
Next up, Reddit to launch NFT avatars built on Polygon. “In the coming weeks, Reddit will launch a new collectibles avatar marketplace, leveraging NFTs, hosted on Polygons, blockchain. Home to countless forums and online communities, the website will partner with independent artists to create unique avatars that Reddit users can buy for a fixed price and customize with gear-yielding creators, a slice of the sales.” I did not expect this but given the conversation that we had all the way back from the interview to the previous story about community and how well community’s vibe.
Actually, flipping on its head, not creating an NFT project than a community to support it but having that community already and then building an NFT project into it. I’m very intrigued by this. What do you think, Anthony? Are you a big Redditor? The only thing that I have to say here is I never got really into Reddit, and I always felt like I should be. I’m a tech person. I enjoy those discussions about interesting obscure topics and stuff like that. I noticed more other people I would see getting excited about Reddit than myself.
‘m curious about the crossover from the Reddit crowd to adopting some of the NFT pieces. There obviously is some crossover but it’s not one-to-one. Reddit introducing that where you’ve got a set community, does it take off? I also liked that they were challenging a little bit there and did it on Polygon. I liked that they’ve got a dynamic nature to the NFT, where people can build their own and add to it. There’s a lot that I like about it but I’m curious to see what the overall Reddit adoption is to what they are delivering.
It’s the same here. This is a genuine attempt to integrate with Web3 in a way that benefits the community. Reddit has always been a leader in community engagement and gamifying rewarding participation. That’s positive. They’ve had their challenges. It’s a massive amount of communities and sub-communities, probably the biggest in the world. I loved the effort here because of the protection of identity that goes into the Reddit experience, like avatars are an interesting application of enhancing that personal sense of a Reddit identity.
One thing I see here that’s interesting and the thing that jumps out to me is customized with gear. We are talking to NFTs on NFTs, which isn’t something we’ve seen a lot yet in the space on the blockchain, at least within gaming. Of course, there is stuff like that in a closed ecosystem but not yet on the blockchain. I’m curious to see how that all plays out, and it could be something fun and different.
I’m watching this little promo video for it with the sound-off, and it almost looks like a spoof, to be honest, on that NFT. I’m pretty sure this is legit. They are one of the only major brands that have actual avatars or logos. They’ve got that little like alien head with a little antenna coming out. They’ve got that going for them.
Anthony., it has been great having you on. We want to make sure that our readers know where to follow yourself and everything you are doing with Bulls and Apes. Where can they go, and where should they go to get the best information they can?
The easiest is going to BullsAndApes.com, which is our website. That’s both plurals. From there, links to our Twitter and Discord but our website has a ton of information as FAQ’s. There’s that cool, fifteen-minute Lore video. To some that fifteen minutes, when I show it to my daughters, “Fifteen minutes?” They are used to TikTok and quick videos. I’m like, “Trust me. It’s pretty cool.” They were like, “What happens next?” The website is the best. That will give you links to all of the information that you need.
Check it out. You all. Also, word on the street is we have a little giveaway lined up for our readers. Anthony, what can you tell us about that?
Our prize collection it’s the OG Bulls. That’s our Genesis collection. We will be going to be giving one away. That’s what you will have. That’s your ticket into the tokenomics and gamification. By holding it, you will be earning ten methane a day. You will be able to start playing the game, and number two, it gives you that membership card into the Inner Circle and get all the cool utility that comes with that.
We are very grateful for you making that available to our community. Readers, please keep an eye out on our socials for the details on how to get a crack at that OG Bull. It’s awesome stuff. We’ve reached the outer limit at the Edge of NFTs. Thank you for exploring with us. We’ve got space for more adventures on this starship. Invite your friends and recruit some cool strangers to make this journey all so much better. How? Go to Spotify or iTunes, rate us, and say something awesome. Go to EdgeOfNFT.com to dive further down the rabbit hole. Lastly, be sure to tune in next time for greater NFT content. Thanks again for sharing this time with us.
Important Links
- Bulls and Apes
- Twitter – Bulls and Apes Project SOLD OUT!!!
- Discord – Bulls and Apes Project
- Squiggles
- Lore video – YouTube
- Animoca Brands
- The Art and Craft of Problem Solving
- NFT startups hire full-time “vibe managers” to lift the mood on mid-crypto collapse – Article
- Reddit to launch NFT avatars built on Polygon – Article
- Spotify – Edge of NFT
- iTunes – Edge of NFT
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.svg)
