Alexander Salnikov Of Rarible, The Creator Centric Community Marketplace For NFTs, Plus: 5,000+ Attend, Quentin Tarantino's Pulp Fiction NFTs, And More...

|||Rarible NFT: The NFT space should be permissionless.|Rarible NFT: Everyone should be able to create, trade, and monetize digital items.|Rarible NFT: There’s this partnership with Adobe and it basically incorporated the crypto wallets into the software.|Rarible NFT: Rarible almost feels like a social network in a sense. Here are the individual creators that they want to buy from because of their story. It’s less transactional.|Rarible NFT: We are ready for the next big wave of the consumer adoption.|||
November 17, 2021
NFT 63 | Rarible NFT


Rarible is a creator-centric, community-governed NFT issuance and marketplace platform that empowers users to buy, sell, or create digital art and collectibles secured within the blockchain. Today’s guest is its co-founder and Head of Product, Alex Salnikov. Alex chats with Jeff Kelley, Eathan Janney, and Josh Kriger on how they’re creating a space that will make NFT more sustainable and more accessible to more people. Easy buttons and lazy minting are ushering in the next generation of NFT users, and Rarible is a major part of this wave. Plus, Alex discusses an exciting partnership with Adobe that makes it easier for creators to create and verify ownership of NFTs. The group also touches upon what’s hot, including Quentin Tarantino’s Pulp Fiction NFTs and possible intel regarding Logan Paul and Gary Vee.

Listen to the podcast here

Alexander Salnikov Of Rarible, The Creator Centric Community Marketplace For NFTs, Plus: 5,000+ Attend, Quentin Tarantino’s Pulp Fiction NFTs, And More…

This is Alexander Salnikov from Rarible, the easy button for buying, selling, and creating NFTs. I’m on the Edge of NFT. After hanging out with these guys, they are going on my curated list to find out about everything NFT. Stay tuned.

To all our NFT curious fans and friends, this episode is a great one. Find out about how easy buttons and lazy minting are ushering in the next billion people to NFTs.

Learn about a powerful NFT partnership that Rarible and Adobe have cooked up.

Get a quick but intense wrap-up on the NFT.NYC conference plus a little bit of intel that we happen to gather on-site involving none other than Logan Paul and Gary Vee. All this and much more on the edge of NFT.

This episode features Alexander Salnikov. He’s the Cofounder and Head of Product at Rarible, the creator-centric community governed NFT marketplace that empowers you to buy, sell or create art and collectibles secured within the blockchain. Alex has over a decade of technical experience and has cofounded multiple crypto startups and successfully building complex products that are focused on usability. Alex, welcome.

Thank you for having me.

It’s great to have you on. We’ve been watching Rarible and all the fun stuff you guys have been up to. You have been in the mix for a long time. You’ve been in and around the world of crypto and NFTs. We’re curious. What was your first exposure to NFTs?

It’s standard here. I heard about NFTs when the crypto boom. That’s probably the hardest part of the NFT market at the beginning. That made a ton of sense. You have NFTs that can breed and create more NFTs. It was like an on-chain live. There was this big downturn in the market when everyone was like, “This is fine.” We can do copies of CryptoKitties, but we don’t know what else we can do with NFT.

NFT 63 | Rarible NFT

Rarible NFT: The NFT space should be permissionless.


I’m rocking the gold CryptoKittie shirt from NFT.NYC. Shout out to CryptoKitties.

It’s a great party, too. The best of derps of any 1 of the 16 parties we went to.

You’ve got to remember that you got to not say that the party was good because I was stuck in the hotel room publishing the show.

Alex, did you see the potential of NFTs in that first exposure to it? If not, when did that capture your interest?

At the first exposure when I saw it, that made sense. I was like, “This is interesting.” The clear moment when I saw the potential of NFTs was probably somewhere around the end of 2018 and the beginning of 2019 when I went to the space and resourced a lot of things. I suddenly realized that it was not crazy anymore. You don’t need to install MAZE and download 200 gigabytes of data to a computer to use Ethereum. There was a wallet like Fortnite where you can log in with an email and password. This is doable.

Probably, we are more or less ready for some consumer adoption. Being many years in the cryptocurrency market, there was one thing that always bumped into me. We onboarded a ton of people into crypto. Some of them were like, “I have a credit card. That works fine for me. Why do I need crypto?” The financial aspect for a lot of people is almost a little boring, like 2% APY, “I love to spend my money and enjoy it,” that’s what the consumer motto should be. That was the thing that clicked with NFTs. It’s fun.

Elaborate a little bit more on the founding story for Rarible, how you met your Cofounders and what the genesis of the platform was as it exists now?

We met with Alexei, who is the CEO of Rarible, in 2017. It was a crazy time and everyone was doing blockchain. We were doing some ERC20 platforms and helping people to create their own tokens. That is the 2017 thing, creating ERC20 tokens. Before meeting the team, I worked with our head of design for five years on all these crypto startups and boarded him into this space. He fell down the rabbit hole. Alexei was working with the CTO for a lot of years as well. That was the saturation point. When we joined forces, there were 2 people from one side and 2 people from another side. That felt like a powerful combination.

We sat together in the summer of 2019. We’re like, “What should we do?” Before that, I had a five-month sabbatical. I was doing nothing. I was full of energy, creativity and things like that. I was messaging all my friends, “We should do this.” That clicked with Alexei too. He wanted to do something else. That’s how we thought that we should create Rarible.

Coming from a creative background of branding, we felt that this space should be permissionless. Back then, there were two ways to create NFTs. The first one is for the CryptoKitties, “Let’s create a copy of some game, deploy that, and play that. We need developers for this.” The other was some crypto art platforms, “We needed to go there and wait for three months until they verified it.” I was like, “Why is it so? You shouldn’t ask anybody’s permission to create your NFT.” We came up with a simple thing, a name and description. You’re going to create buttons, connect your wallet and that’s it. That went viral.

We talked over again about how the leaders in the next decade in these realms of crypto and NFTs are making easy buttons. You said, “There’s the button.” It says, “Make my NFT,” which is great. I want to dive a little bit deeper into Rarible. I want to know more about the RARI community government’s token and its utility. Can you talk a little bit about that?

The creation tool went viral. We’ve got a ton of creators on board that issued their NFTs. We had the early works of Osinachi, all over the board. Osinachi is now in South East reach. That was a good start on the creator side. We quite soon understood that we’re struggling with liquidity and there is not much activity going on in the marketplace. We decided to put a little bit of fire on that flywheel and launch the governance token with the creative writing program. People are earning RARI Tokens for trading on the marketplace. The liquidity for the marketplace is the buyers and sellers. We created a mining program for Rarible rewarding buyers and sellers.

The idea is it’s a shared platform. It’s a common platform. It has to belong to its users. We’re distributing the governance rights over the platform to the users. In that sense, it’s more or less a standard governance token with some slight alterations in terms of what we learned that we need to iterate fast on the front end. You can decide on things with the governance every time when you’re in that business. The creators are less involved in the governance than DeFi Degens.

You shouldn’t ask anybody’s permission to create your NFT. Click To Tweet

That’s why the next generation, the next spiral of governance rights, is the protocol. In our latest product, we took off the whole infrastructure behind Rarible and created a Rarible protocol product out of that. This is done with open-source community governance straight with all the principles that we build projects in the blockchain.

We run across these DAOs quite a bit when we interview folks and governance issues. We’ve even spoken with folks that are a little bit more heavily into that space. It’s complicated, like the governance in the tangible world. Kudos for creating something that’s working and for iterating on it and making it better. That is interesting to learn about. We haven’t necessarily heard facts like that. It’s interesting that you say that the DeFi Degens are a little bit more involved in the governance than the artists themselves. You may not want it that way. Maybe there are ways to incentivize other things. It’s interesting to learn about that. Thank you for sharing that.

One of the interesting features you talked about is the zero-cost minting for NFTs. When we think about an easy button, that’s certainly part of it. You guys call it lazy minting. What is it that serves your overarching goals and underlying values in particular as it relates to environmental sustainability?

I love talking about easy buttons. Our core value and the mission of the whole project is to let everyone be able to create, trade and monetize digital items. This is all about digital items. We’re living in a digital-first world. We want everyone to be able to use those digital items and to own them directly. We all own a load of digital items, but most of them are in the custody of a bigger platform. Custody does that for you and you can’t opt-out of that.

Lazy minting is particularly related to the first part of that. That was the pain point. We onboard a lot of creators in the space. They come to the platform and say, “I have great art. Let me mint that.” You say, “You need some Eth to create your artwork.” They’re like, “Where do I get that?” “On the exchange.” They have your password and things like that. They’re like, “Let me do that tomorrow.” That’s the single most effective reason why we did this lazy minting.

Now, you can hop into the platform, create an item for free and list an item for free on the website. The gas prices will be only charged in the event of the sale happening. That’s all derived from the buyer. At least for the seller, that’s zero friction. They still need to set up their wallet, but you can at least do that by spending an hour in the evening. Eliminating the purchase of the Eth was the goal.

Mission accomplished.

Once someone mints using your zero-cost minting feature and its purchase, it can be traded on any platform. They’re not locked in. You’re enabling this unique feature but also open-sourcing the market dynamics after that, which is pretty cool.

Thank you for mentioning that. This is super important. You can create free NFTs with your backends in a decentralized manner, but that’s not the same. Lazy minting is when you create the real NFT but it doesn’t exist until it’s bought. When it’s bought, it turns into the same NFTs as everybody else, on-chain, fully yours, completely permissionless NFT that can be traded anywhere.

It’s meaningful, especially with the gas price as Ethereum continues to have all-time highs on a daily basis. Let’s take a step back. We were in New York. You’re your partner was there. You’re in Lisbon. A lot of partnership conversations are happening and have happened. You guys had an exciting one with Adobe focused on protecting NFT creators and tackling digital art theft. It’s Interesting to see Adobe position themselves in the space. I’m curious about that partnership, the problem that you feel is being solved here, and how this partnership can solve that problem.

Let’s try to break that down. We announced our partnership with Adobe. What Adobe does is it incorporates the crypto wallet into the software you create your art with. You login with your MetaMask to Photoshop and you sign the item that you created in Photoshop with your wallet. It allows us to understand in the marketplace that, “This was created by this wallet.” If that’s somebody else’s wallet and not the wallet of the person who sells that, that’s a bad sign.

The real reason why I’m excited about this partnership is that I hate the verification mark on Rarible. We started without it. That’s permissionless. You don’t need to ask permission. You can create anything. We had to implement that because we needed to highlight some more trusted people. While other platforms took the path that’s like, “We are verifying only cool artists.” A lot of artists had backlash about that. How can you decide who’s the cool artist?

NFT 63 | Rarible NFT

Rarible NFT: Everyone should be able to create, trade, and monetize digital items.


We took the path where we verified the identity. We verify that this item is yours and if you show that’s your identity, you’ve got the yellow checkmark. It’s not the symbol of any ranking or status. It’s to verify the identity. Still, that creates some impediments. You need to wait until they verify you and that takes 48 hours more or less.

We streamlined the process, but it shouldn’t be like that. You shouldn’t ask anyone to be in this space. With the Adobe partnership, we can verify that this is your wallet automatically and programmatically without any human interaction. This is the future. I want to eliminate any human interaction from this process.

It’s interesting where things are going with being able to have verifiability and ownership of people’s creations. For me, as someone who’s been creative for many years, it’s almost a little bit difficult to get used to. I’m harkening back to the early 2000s where you could create something, put it on a blog post, and somebody says, “That’s a nice photo. I’m going to use that as my background.” You’d have to enlist a huge legal team to do anything about it when somebody is stealing your work. They could say, “That’s not even yours.” I find this fascinating. I love that Adobe is jumping in here too and taking the lead.

I thought about PDF, editing and that whole situation for decades. Adobe realized this is their moment to shine if they join the crypto crew. Fundamentally, people can screenshot OCR process and content in Adobe all the time and reclaim it as their own. With this partnership, you guys are creating a future where ownership is clear. It’s a win for them and you. It makes a lot of sense.

Also, doing it in a way that is equitable where everything is verified versus forcing a class-based system where it’s the blue checkmarks. There’s something to that and far more aligned with the ethos of the NFT and crypto world, class-based systems, identifying the select few. That doesn’t feel aligned with our world.

There is a whole article about that called Credible Neutrality. It’s the design of the system that cannot discriminate by the fact that it’s created this way. If you have something written in code to check the owner, the system cannot discriminate against anyone because you see what it does.

Yellow checkmarks around the house.

Let’s turn the conversation a little bit to NFT platforms. One thing that’s come up on our show over and over is that NFT platforms themselves may be as numerous as websites in the future. It’s a matter of how they cater to a certain audience, what bespoke products and services do they offer to users. There’s Rarible and you put in the same sentence with that OpenSea and these other platforms.

There are all kinds of things that are popping up. Sometimes we have this idea of putting them against each other, especially within the media. Let’s get your opinion on it. What do you think of this idea of pitting platforms against each other? Who are you rooting for? Tell me how you think about this type of idea.

It works the same way in every business. There is some competition. The real thing that’s happening within NFTs is that they’re slowly taking over the digital world. We’re not yet in the situation where we need to compete across the existing NFT people. We need to help. If you want to have a decent market share, go and help the new sector of people to onboard into NFTs and do something meaningful. This is the motto for the next several years for the platform and businesses.

Everyone has a chance to create their own swim lane and start jumping into the pool. Related to that question is besides the features that we talked about, what are some of the key differentiators when people ask, “Why should I use Rarible instead of OpenSea?” Is there anything else? I’m looking at the website. It’s a different user experience.

We are very much social and people-focused. You have this follow button on everybody’s profile. You have a well-designed profile. It almost feels like a social network in the sense that here are the individual creators that they want to buy from because of their story. It’s less transactional like, “I want to buy any floor price NFT.” They want to sell that for a higher price. It’s more cultural, more fun, more yellow, more social. You have the following feed that you can browse whatever this guy you followed dropped. This is the mechanic where we’re drifting.

We are very much focusing on the newcomers, people who just entered the space. The thing about them is you want to use visual language much more than text language when you talk to people. It’s much easier to understand when you intuitively click to the right angle of the website to find your profile. This is something that we are diving deep on.

Speaking of features being the product lead over there, I imagine there is a tremendous roadmap for Rarible. What can you tell us about what to expect here in the future?

We’re living in a digital first world and we want everyone to be able to digitalize in the center or own them directly. Click To Tweet

I might share a couple of things. We are expecting the release of the mobile app. It’s already there on the app store. You can find it. It’s quiet there. Something louder is coming up. This is a big thing because we have 60% of our traffic from mobile, even on the website. Going more native on the platform is super useful. Also, we’re going multichain.

In the same way, in 2018 and 2019, there was a feeling that we were finally ready for some consumer adoption. I have a feeling, probably not me alone that we are ready for the next big wave of consumer adoption. Twitter, Discord and Reddit are building NFT stuff. Facebook mentioned NFT in the same article of their name change, “We’re changing the name to do NFTs.” We’re ready to onboard the next ten million people into NFTs. There is a survey that eleven million MetaMask users interacted with NFTs. They all generated all these buttons. We’re coming for 100 million users. It’s crazy.

We live and breathe this stuff. It’s easy to forget that we’re early. I always like to say, “Later than some, but earlier than most.” That’s true here. It’s exciting times for Rarible overall. I cannot wait to experience the app. We’ll go down that, get in the mix there and keep an eye on what’s next. We’d like to talk a little bit about your perspective on some things. It’s a segment that we call Edge Quick Hitters. It’s a fun and quick way to get to know you a little better. We have ten questions and we usually look for short single-word or a few word responses, but we can expand if you get the urge. Are you ready to dive in, Alex?

I am.

Let’s do it. Question number one, what is the first thing you remember ever purchasing in your life?

That would be a funny one. I bought a flash drive. I’ve bought some candies or something like that. I remember earning my first money somewhere and going and buying the flash drive because I needed it to carry on the information. My computer had 40 gigabytes of HDD data storage on it and that’s it. I need the flash drive.

Around what age is this?

It’s 2005 probably or something like that.

Are we talking grade school, high school or college? I’m curious if this is a four-year-old picking up a flash drive.

Question two, what is the first thing you remember ever selling in your life?

I rarely sell things. That’s somewhat of the Gen Z stuff. You buy, use it and throw it away. The largest thing that I’ve ever sold and what probably comes to my mind is I was an owner of an RV, Recreational Vehicle and I sold it. That was the biggest relief in my life.

There’s a big responsibility that came for you. Question number three, what is the most recent thing you purchased?

This is going to be a boring one. I have redone my whole digital nomad setup, the laptop stand, keyboard headphones, mic and lights. I don’t use lights right now but I decided that this is the world we live in now, ten calls a day. Like you guys, it’s great.

That’s how we learn it all. That’s our world.

NFT 63 | Rarible NFT

Rarible NFT: There’s this partnership with Adobe and it basically incorporated the crypto wallets into the software.


Is this something that’s in the mail or you’ve got your setup here? It sounds pretty good. Are you waiting for an even better upgrade?


It’s in time for the show. Thank you so much.

That is a great reminder, Alex. We have to follow up with Josh James from OneOf because he’s got a sponsor for show equipment. We’re going to get sponsors for everything except what we’re wearing that day. That’s the goal.

I have to be on something on that front too. Question number five, what is your most prized possession?

That’s a tough one. I’m rarely attached to things. I try to think about them as replaceable. It’s funny, but I almost want to say my crypto wallet because it’s the source of all the other stuff. I probably should come up with something more interesting but let’s start there.

I skipped question four. What was the most recent thing you sold?

I sold an NFT that was created with the cocoNFT app. That allows you to log in with your Instagram and turn your Instagram posts into NFT for free with our latest features. I was setting that up. I picked some nice photos of my Instagram that somebody of my friends did. I need to give them all the money. They belong to them. I sold it for $200. That was the moment I realized, “It’s a post from Instagram. It’s $200. Isn’t that cool?”

Everything’s in NFT. Question number six, if you could buy anything in the world, digital, physical, service, or experience that’s currently for sale, would that be?

My choice would be an experience. I dreamed of getting to space for a long time.

If you were in New York, Alesso dropped an NFT that got you a trip to space. There was an auction. You might have a chance.

Even by bidding in the auction, you got an entry to win the second seat on the spaceship.

That’s smart.

Let’s work on a Rarible spaceship. Let’s have you guys get a spaceship up there yourselves in a couple of years. Sky’s the limit.

Let’s do it.

Throw that on the roadmap. Question number seven, if you could pass on one of your personality traits to the next generation, what would that be?

Curiosity. I always remember myself as a curious kid. I remember lighting the thermometer and going, “It will go up.” In a second, it went to the top and burst. I was like, “That went not well.” This is the natural thing that I would love to see in the next generation.

Lazy minting is when you create the real NFT but it doesn’t exist until it’s bought. Click To Tweet

It sounds like you’re going to have a household full of children making a little bit of trouble.

Question number eight, if you could eliminate one of your personality traits from the next generation, what would that be?

I’m a little bit of an anxious person. I’m always worried that things would not go right. That makes me prepare more sometimes. I would spare my generation of this.

If it makes you get a nice mic and headphones for the interview, so be it.

Question number nine, a little easier, what did you do before joining us on the show?

I was at a party. That was a funny one. Two weeks straight, there’s an after-party of some event in Lisbon. There are two after-parties. In the middle of them, there is this podcast recording. I felt pretty packed, but I made it on time. I was a little bit worried. That’s a nice crowd of people. I didn’t drink for the record.

There’s one after this. That’s the next question, what are you going to do next after the show?

The same answer for me. I’m going to go to another party. I love the blockchain crew. People are partying, talking about blockchain, listening to electronic music, and living a digital nomad-style lifestyle. How can you not love this space?

Every day is amazing.

In my head, there’s a theme song for this moment in the show. Did you know Eddie Murphy recorded music back in the ‘80s? He had the biggest hit, Party All the Time.

Eathan, Jeff and I left New York. I went to Boston. You flew into Chicago. Jeff was in Northern Florida. Now we’re back together for more crypto shenanigans in Miami. We go back to our respective homes and back to Miami again and then maybe Puerto Rico, Madrid and Switzerland. It’s going to be a wild few months.

The only interruption is the Thanksgiving party with our families.

There will be ETHDenver. You can count the whole year.

Also, NFT LA with us. It’s one after the other. Thanks again for all your answers on that. That’s Edge Quick Hitters. We do appreciate it. We got a couple of hot topics.

NFT 63 | Rarible NFT

Rarible NFT: Rarible almost feels like a social network in a sense. Here are the individual creators that they want to buy from because of their story. It’s less transactional.


The Cryptocurrency Market Is Worth Over $3 Trillion, there are five things that happened in space. Let’s take a look, “Over 5,000 people attended the NFT.NYC conference.” We brought five people ourselves, so 1,000 more folks brought their friends.

The highest level. This was the first big opportunity for everybody in the NFT space to come together and be in the same place in-person or in real life to commiserate on all things NFT. We had everyone from Gary Vee, Quentin Tarantino, Chris Rock. All these different people were all under this one roof meeting, talking, partying and having a blast. It was cool. One of the things Josh was asking is what happens from here? Where do we go from here when the Board Ape Yacht Club gets to meet each other in person? Does this take it to a whole other level? Who knows? I don’t know.

The Bored Ape Yacht Club gets to have a yacht party.

They do. These relationships were formed before but now they’re magnified in some way. It’s special.

Conferences are usually about networking. The conference focused on community building. At the end of the day, there were so many satellite events, over 150. The panels were good. The guys at NFT.NYC did a great job putting this together and scaling it to accommodate many people that wanted to be part of the action. At the end of the day, we were all meeting people we hadn’t seen in years and also getting to know a lot of new people.

The energy was not like 2017, which I was also part of, Alex and Jeff as well. That was a different energy. The NFTs bring a little bit more fun, levity and co-creation to a space that is already relatively collaborative. It’s going to be exciting from here. This was a big jumping-off point for the industry. A lot of new ideas, projects and partnerships emerged are started to be fostered at that event.

You talked about the vibe and it reminds me of what we’ve been talking about with Nicole Buffet a little bit in collaborating on this spirit seed project. She created the Spirit Coins. Her whole idea is that NFTs are a new form of currency that highlights creativity and artistry. Especially when we got to attend the Dreamverse event and see all the music, creative things going on, augmented reality, the metaverse and all these people bringing that fun and creative energy into the scene are beautiful.

Speaking of bringing creativity into things, we also saw Quentin Tarantino at the event. It was a secret revealed that he was going to be there and we were lucky enough to be a part of attending that panel discussion that he had. He decided to offer seven uncut scenes from Pulp Fiction as NFTs. It’s exciting stuff. You guys got to catch a little bit more of that talk than I did.

For years, we’ve talked about NFTs and nobody cared up until now. When we talked about intellectual property, one of my favorite examples is Pulp Fiction because it’s revered. It’s chock-full of these moments that are iconic. When we think of a great example, this is the one I would use all the time. If I had the rights to a particular scene from Pulp Fiction or the whole movie, you could slice it and dice it and share it in many different ways that the fans would love.

This approach here, which is taking the seven scenes from the movie, The Bonnie Situation and sharing the uncut screenplay with his notes. There’s some narrative that’s going to be involved in that. It’s cool and special. It’s going to be seven NFTs. It’s going to be well out of reach for me. I’m thrilled about it. It’s cool. It is the beginning of the history of film and classics and connecting with fans in a way that was never possible before.

The real thing that’s happening with NFTs is that they’re slowly taking over the digital world. Click To Tweet

We can at least put in a bid. One interesting feature of this too is the whole thing was presented by Secret Network. They’re taking an interesting approach to this NFT as well that the actual extras and content that’s going to be available, whether it be the scripts, clips, and things like that from Tarantino and commentary. They will be private to the folks who bought it. They will have the opportunity. They could share it. They can do whatever they want with it. It’s an interesting feature that happens to be paired with this particular drop. We’ll see how that plays out and how people respond to it.

I was excited because, during the panel, Quentin came to his understanding of NFTs live and in front of us where there was an interesting discussion about where this could go. There was a lot of beauty in him acknowledging what he didn’t know and still dipping his toe in the pool and experimenting with this project.

One of the things that he mentioned that got a big ovation from the crowd is that a lot of his content starts with Jackie Brown’s own straight up and he’ll do a lot of things with that content. We’ve seen more of that type of ownership among creators in film and music. You don’t have to fractionalize ownership with ten different parts of the distribution network. When you have that autonomy as a legendary creator to do things, it’s only going to create more opportunities for fans to connect with Quentin, who is, for many people, a legend in the film industry, someone that they’ve decided to get into film because of.

As far as content on Rarible, if Tarantino wanted to make the video scenes himself even and issue those as NFTs, is that something that Rarible will be able to support?

Of course. That’s one of the things Rarible was created for.

Do you envision a future of being able to, in some cases, partner with folks like this who maybe aren’t as tech-savvy or even familiar even at this point with NFTs and bring them into the fold?

Yes. Partnerships are great but my dream is for them to be able to log in, the creative bots in themselves, and that’s it. Mark Cuban did the drop on Rarible almost fully on his own. This is the future. I do have customer support on Instagram. It shouldn’t be there.

That is product thinking, development thinking, iteration, and being able to make it easy where there’s no way that somebody can fall out of the funnel. They accomplish what they want and that’s it.

Maybe you can go work for American Airlines because I was on hold for 2.5 hours trying to change my flight. We need your easy button thinking on that one.

We were in there and this is a rockstar group of attendees. The panel was amazing. We had Tom Bilyeu you up there explaining the true power of NFTs to Quentin Tarantino. He was absorbing it all in front of us. Logan Paul was sitting directly in front of me to the right, taking all this information in himself. Sitting beneath his chair was this drawing that caught my attention and it was a pig. It’s a simple drawing in red.

Because I’m a VeeFriends fan and original owner, I knew right away that it was a drawing from Gary Vee. There’s a red pig on a piece of paper sitting underneath his chair. I don’t know what it is. I don’t know what it’s for. For some reason, Gary Vee drew this thing and gave it to Logan Paul. Who knows what the heck is going to happen there but something’s coming from those two? Mark our words.

That’s some major alpha right there that we dropped.

NFT 63 | Rarible NFT

Rarible NFT: We are ready for the next big wave of the consumer adoption.


It was a fun event, amazing stuff, Tarantino and all these folks doing fun things. It’s the beginning. That’s it for our hot topics and a wrap for the overall show. We are excited about everything that is happening at Rarible. We want our readers to be able to dial into everything that’s going on in your world. Alex, where should folks go to follow you and all these amazing projects and roadmap items?

They go to Twitter. NFT Twitter is the place to be. Crypto Twitter is the place to be. My handle is @Insider0X. Follow me up. I have a curated list of NFT accounts to follow. You can find that under my NFT lists. Follow that, read that for two minutes, and you get up to speed with all the things in NFT.

We’re going to do a little giveaway. We don’t have all the details right now but keep an eye out on our socials and we’ll get everything out there. It’s going to be something fun we do with Rarible. We’ve reached the outer limit at the Edge of NFT. Thanks for exploring with us. We’ve got space for more adventures on this starship. Invite your friends and recruit some cool strangers that will make this journey all much better. Go to iTunes, rate us and say something awesome. Go to to dive further down the rabbit hole.

Remember, we always invite you to co-create and build with us at Edge of NFT. We’re unlocking a whole new way to connect and collaborate with us through our own NFT drop, Living Tree NFT. Through this project, we’ll be planting tens of thousands of real trees. This collection is not only a beautiful, generative art piece but will also be the foundation of everything we do with Edge of NFT in our community for years to come.

On top of that, Living Tree holders like you will co-create and participate in our podcasts and access exclusive events and killer contests. You’ll be frontline for other NFT drops as well as a long, bright future of branching opportunities to come. Get on the whitelist by dropping us a line at or tweet at us, @EdgeOfNFT. We’ll share with you the steps required to get in the mix. Lastly, be sure to tune in next time for more great NFT content. Thanks again for sharing this time with us.

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