Anne Ouellet Of Galxe — The Platform That Helps You Build And Grow Your Web3 Community The Authentic Way

June 23, 2023

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What does it take to create a truly authentic community in Web3? The most important ingredient is the quality of your users, and our guest today shares her company’s innovative take on how to attract and retain these community members. Galxe is doing some really important stuff in connecting people and rewarding participation in a creative and authentic way. Stay tuned for today's episode where Galxe CMO Ann Ouellet shares how the Web3 community accelerator is taking its reward-based loyalty programs to the outer edge and beyond. Plus, learn how a Ninja Alert is making the easy button for keeping up on what's most important in Web3 trading. All of these and more in this exciting episode of the Edge of NFT!

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Listen to the podcast here

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Anne Ouellet Of Galxe — The Platform That Helps You Build And Grow Your Web3 Community The Authentic Way

This is Anne Ouellet from Galxe, where we are all about fostering authentic Web3 communities. I'm thrilled to be here on the Edge of NFT, the truly original show that offers you an authentic deep dive into all things Web3.

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Stay tuned for this episode to learn how the Web3 community accelerator Galxe is taking its reward-based loyalty programs to the outer edge and beyond.

Plus, why our guest is excited to pack up and go on a planning-free surprise vacation ASAP.

Finally, we learn how a Ninjalert is making the easy button for keeping up on what is most important in Web3 trading. Before we move on, don't forget that our Outer Edge LA event returned to Los Angeles from March 20th to the 23rd, 2023. You can still catch up on all the discussions, presentations, and more by heading over to Watch.OuterEdge.live, and registering your email address. You will have access to over 60 captivating conversations and performances. Binge watchers are welcome. Netflix, watch out. We will see you inside.

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This sponsored episode features Anne Ouellet from Galxe, a pioneering platform for crafting Web3 communities. She is a seasoned marketing strategist, an NFT enthusiast, and the CMO of Galxe. She champions the potential of NFTs to transform how brands engage with their audiences. Prior to her role at Galxe, she was a Cultural Strategist at The French Shop and an Experiential Specialist and Strategist at VIBRANT Marketing in Canada, where she steered cross-cultural marketing strategies and completed a specialized graduate diploma in Communication and Marketing from HEC, Montreal. Galxe is at the forefront of building Web3 communities boasting over 30 million users. It has been instrumental in the growth of Optimism, Polygon, Arbitrum, and more than 1,800 partners through reward-based loyalty programs. Anne, welcome to the show.

Thanks for having me.

It is a pleasure.

It is great to have you, Anne, and excited about the opportunity to collaborate together as part of a new partnership here that was forged IRL in Austin, Texas.

It is the other way around. We had the chance to meet in real life and connect. We were pretty quick. We got things going. I'm happy that I'm here. We can announce some fun things and get this partnership on the road.

Galxe is doing some important stuff in terms of the overall goal of connecting people and rewarding participation in a creative and authentic way. You guys have been busy nurturing this vibrant Web3 community authentically. I love to go back to where it started before you joined the team. How did Galxe come about? Talk a little bit also about how you got into the mix.

Galxe started in May of 2021. It started as a credential data network. The two founders, Charles and Harry, started this Web3 startup all about data and digital identity. What we mean by that is we were calling everything digital credentials. Everything that you do on chain is there. We wanted to be able to give this data back to the users. They could use this for monetization or whatever they would like to use in the future. If we are looking at traditional Web2, let's say Facebook and Google, brands pay and you are the product at the end of the day because they push ads. In Web3, we can ship that.

We had all these users’ credentials in one place. What we mean by credentials is, “I have swapped or traded on AWE. I have never been liquidated and scammed, or I have gotten scammed, and I'm a degen.” We were collecting this in a nice formatted way where you could connect your wallet and see all that you have done.

The first actual use case for this is task-based or campaign-based things, where we onboarded a few partners to use the Galxe platform. It started to bridge, swap, trade on any decks, and get a reward or get this credential. That is how it grew into the monster that it is now, which is the Galxe platform, which has over 2,600 partners and 10 million unique users to date. That is how where it started.

You have some unique capabilities here where users can earn tokens by putting their efforts into their favorite Web3 company. I didn't get to dive too deep into that. How does that happen?

Galxe is the infrastructure and the tool. It is a plug-and-play, easy-to-use dashboard. I will walk you through it as a partner and user because I'm visual. I know I can't show everything, but this might make more sense. As a partner, let's say you had a Dex, and you said, “I want to engage my community. I want to make sure they are doing certain actions,” you would open a space on Galxe. Think of it as your Facebook page or your Facebook group where all of your different campaigns are held there. You could have multiple campaigns. You could have one on a weekly basis or monthly, whatever you like to do. You get to reward users for doing specific tasks.

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We can do anything that is on-chain through API subgraphs. Anything like swap, trade, buy an NFT, own an NFT, play it on a Web3 game, or anything on-chain, we can do. We have a lot of off-chain stuff. What we mean by off-chain could be like or follow a Twitter post or follow someone's Twitter, be on Discord, attend a Twitter space, attend a Discord or AMA, watch a YouTube video, visit a webpage, and all these different things that are off-chain that we can also do. They create and customize their campaigns for whatever their goal is. They can reward their user with all kinds of different things we have. We have OAT, which is our On-chain Achievement Token, and we have NFTs if the partner wants to generate their own smart contract and create an NFT.

We have launched nine EVM chains that offer tokens through Galxe. A project could say, “I have a budget of $1,000 for marketing.” It is a bear market. Maybe your budget is smaller. You will decide to put in that $1,000 on Galxe and raffle it up to winners. You can decide, “One winner gets a $1,000 or maybe 10 to 20 raffle out first come, first serve or get that token.” That is what we mean by the token rewards. It is a fun one, and users get into it.

In the process of doing all this pioneering work, you have encountered firsthand the challenges and opportunities around digital credentialing. To broaden the conversation a little bit, it would be great to understand what we are dealing with there. Where are we in the process of handling that aspect of Web3 that is both an opportunity and a challenge?

I will try to give a concrete example or an issue that we are working on at Galxe, where our huge thing is we want to reward users and engage communities. You are using this platform, but Web3 and Twitter are something that is largely bought it. It is the nature of giveaways and potential airdrops. How do we make sure that we are rewarding the right users, the people like you and me who are there and doing those daily tasks and working hard to get those NFTs or projects to their OAT and making sure that we are looking at the right people?

Our thing is, “How can we make sure that we are true to Web3, being on-chain and anonymous, but also rewarding real users?” One thing that we are doing at Galxe is adding a lot of cyber prevention credentials. We are making sure that when a user is doing this task, getting engaged, and getting the reward, he, she, or they is a real user.

We are trying to add credentials such as having minimum transactions on the Ethereum network. We have a few different Galxe Passport. There are another few companies where it is a KYC. We don't know who the user is, but we know it is a user. That is going to give more flexibility to the partners to play with that digital identity without knowing who that person is. Hopefully, we will solve this issue.

It is an important one. We are all making progress in this area. We have talked about this analogy before. You go to a bar and you have to show the doorman your ID. You are revealing a lot more information than he or she needs to know in order to let you in the bar and acknowledge that you are 21.

How do we get to a world of the right information at the right time, and that information not being permanent? He doesn't need to know that information forever. He needs to know at one time to get you in the door. It sounds like you are tapping that in a creative way. We had Brenden from PREMINT on with their new program Vulcan. You only have to connect your wallet at once. You can connect the dots around digital identity. It sounds like you guys are also pioneering in this way.

It is a fine line where you want to stay true to the nature of anonymous and degens while respecting the hardcore users that are there and working for these rewards. I like that idea from PREMINT, connecting once and being able to interact. I was playing on Lens. They have a great thing where, on Lens, where you connect once, and you give access. You say yes to like and interact with the content there without having to sign every time. I know that is not necessarily on digital identity, but those little things are going to help the whole process be a little bit more interesting and more user-friendly. It is a little bit off-topic, but it all merges together.

Check out Vulcan. That is the program they are rolling out.

I woke up this morning and opened up my Starbucks App. I was offered 200 bonus stars for trying the Oleato beverage, which got me to think about loyalty and rewards points. I did not order it. I have no idea what that thing is, but you guys are doing some interesting things.

I got it once. It is an olive oil-infused latte. It is not bad.

It is such a fascinating topic. It permeates what we do these days, but as we are talking about Web3, is different loyalty and rewards still appealing to them? It is going to be approached differently in Web3. You guys are doing some interesting stuff there. Can you tell us a little bit about your thoughts and actions?

In 2022, we were very much in the NFT space because NFT was the cool buzzword of the summer. All of our partners are like, “We are going to launch an NFT collection. We are going to have an NFT badge. That is what people wanted.” We, at Galxe are trying to always innovate and stay on top of the market. We launched our loyalty points. This one is cool because you can have five tasks, swap trade, own an NFT, like a tweet and claim a badge, but you can attribute different points to these five actions.

Galaxy is always trying to innovate and stay on top of the market. Click To Tweet

That is interesting because you can do more points for bigger actions. If someone is trading, swapping, and using my product, that is a much more engaging action. I'm going to put a lot more points to that. On Galxe, a fun thing you can do is you can do and/or for the claiming of NFTs. You could do this list and/or this list of tasks.

What is fun is you could say, “I want everyone to be able to claim some OATs.” They can do some easy social tasks. Those will collect five points. If they are using my product coming every day, they will get a lot more points. We launched this other thing, which is the recurring campaign. You can have a daily, monthly, or weekly recurring campaign. That could be like, “Come to my website. Come to my DAP. Do an action there.” It could be a login or sending a GM on my social platform. That is a fun thing for the loyalty points.

Because we are B2B to C, we never forget about our partners. We also launched the Space Tier Program, which is a loyalty program for the partners. It means that the more that they use the platform and the more that they utilize and optimize with Galxe, the more they unlock and the more they get access to things.

It is a win-win because our number one advice is if you are coming to do a one-off campaign, you are not going to keep anyone on. It is like if Starbucks sends you that point once, but if every time you go to Starbucks and you get points, you are going to get that olive oil-infused matcha latte, whatever that was. Our advice here is to come and use it. You are going to see that your community is going to be much more engaged and active.

It goes to a broader conversation. You are going to have to call yourselves universe, not Galxe, but you have built this vibrant community in Web3. This is what everyone is seeking and going after. It is not easy to not only build it but to maintain it. A lot of projects struggle when they get to maintenance mode because there is this exciting, shiny object type of syndrome in our space. What is the secret, Anne, to building a real community in Web3?

My personal opinion is quality users. I personally would rather have a smaller community that is much more engaged and active than having a large community of inactive members. Fleshing out those people who are there for that potential airdrop is something we see. When projects come in and don't have a token, they have a huge spike in participation because there is a lot of speculation there.

When you are talking about a smaller, more vibrant community, it begs the question, why yours? There are thousands of Web3 communities. What is going to make someone stick to your community versus another community that might be offering them all this upfront bribery?

I'm part of a few communities. They link to my values and what I like. They open discussions. That is the wonder of Web3. There are many communities, and you can't be part of everything. You got to look at what makes sense for you. As a founder or community manager, I would focus on finding those people who share the same values as your project.

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Something we are doing at Galxe is participating in Discord or Twitter spaces which you can put a link to have someone participate for more than 15 to 30 minutes. We also have quiz credentials. Doing things like that in terms of loyalty is interesting, but also making sure that we do this thing where we call them the Galxe Missions.

People who are part of our community have different weekly missions that they do. That is led by the community space, where they feel highly engaged. Sometimes they also write content. They feel like they are part of the growth and success of Galxe. I’m talking from personal experience and what I'm seeing. I don't think there is one magic recipe for it, but having a good community manager is key. They are hard to find. We at Galxe are happy with our team. They are on Discord nearly 24/7. We have a lot of events with our community.

That is helpful to appreciate the nuances there. It sounds like you have put together an internal team, which is an extension of the community with similar values. Are there 1 or 2 values that you would call out that you see universal alignment around at Galxe that creates that magnetic pull?

This is my first time working in the tech world. I'm going to talk about my experience. I am amazed at how many products and features we launch on a weekly basis. I wake up on a Monday morning. There are already three new features that are huge. Our community likes that. They are eager to innovate and push. They give a lot of feedback. They are part of growth and that innovation. When we do launch a new product, we always better test it in our community. We will have a mini-campaign for them.

It is this mix of openness and innovation at a rapid pace that catalyzes things.

We got to test it out. One of our rewards that we didn't touch on is a Discord role reward. You can reward users for doing specific tasks and automatically reward them with a Discord rule or vice versa. We have 4 or 5 people on the community team. We are in tune in, listening to them all the time. We have a focus group of 500,000 people who give you direct feedback.

We admire folks focused on community and listening as you guys are. We have thought about partnering with you guys, and that is happening. Can you tell us your thoughts on us collaborating and give the readers a little bit of a teaser of how we think we are going to bring some fun stuff based on all of that community knowledge about what works and what doesn't?

I met your colleague at NFT NYC. Our first dates are much more before consensus. They were talking about the contests that you hold, which I thought were great, but no shade. I thought you should do them on chain. I don't want to name-drop who or what platform you were using, but it wasn't on-chain. You guys are pioneers and innovators in the Web3 space. I thought there was a direct connection here.

That is how the conversation got started. I know that we will be holding a few of your contests on the Galxe platform. That is a fun one. We were also talking about the other things you do at Edge of NFT and how Galxe was looking forward to going into the developer community, which I know you guys do. We are hoping for some future sponsorships on our end for your dev-focused events. Josh, if you have some stuff there to say.

We are still figuring it out. Part of the innovation agility of Web3 is you don't have to have all the answers on day one, but you could have a playbook. In the case of Azuki, they had a Mindmap. That is our mindmap for this relationship. We piloted a hackathon in Outer Edge LA. We had over 100 participants and 21 teams. What was interesting about it was one, a high percentage of women participating, but two, half of it was creators, and half of it was developers. That is a fun combination if we can keep that going, which is our hope.

Part of the innovation agility of Web3 is that you don't have to have all the answers on day one but you could have a playbook or a mind map. Click To Tweet

A tool like Galxe fits in as an almost essential infrastructure because, at the end of the day, it can get noisy out there in the world of marketing. Even if you get on podcasts, you build a community through Twitter spaces, and you invite people to your Discord, fundamentally, rewards are a proven mechanism to make things stickier. You guys do that. Hopefully, some of these products can take advantage of your unique technology.

We are excited. The developments remain to grow, change and build upon one another. It will be fun.

Besides our partnership, what is on your roadmap? Any collaborations or features that we should look out for or any recent collaborations that you should also mention?

There are a lot of fun things that are coming. A lot of them are on NDA. I'm not going to mention them yet, but stay tuned. However, we had a lot of fun things in the past few months. We were the platform behind the Linea Voyage. The consensus is EVM Testnet that they are building. We had a six-week campaign with them where each week had a different theme, bridge, staking, and DeFi actions. They had all these different partners join them. Per week, we had about 1.5 million participations. I'm not going to state that those were all unique participation. There might be some duplicate wallets there, but overall that is about 12 million or 11.5 million participations in that campaign.

I have heard statistics like 2 million active wallets. That is not accurate. Do they provide their wallets as part of this campaign?

Let's say there was a six-week campaign, 1.5 million appro per week, and that totals 12 million. Let's say that those are the same people who participated on a weekly basis. We can assume that's around 1.5 million to 2 million participants. Even if half of those were bots, which I'm not saying is the case, it is still a huge number in Web3.

Galxe is a great place to start if you are looking to launch a new project and L1 or L2. We get these ecosystem campaigns that we call them where we get a lot of people on board. That is a fun one. I'm not sure when this episode will be live, but we at Galxe are doing a little mini-campaign. We are calling it Token Reward Odyssey. We are celebrating the fact that we have added seven EVM chains to our token reward. We are rewarding $3,000 to $4,000. I'm not too sure how much of all the main tokens are from each of these EVM chains. Stay tuned for that. It is going to be a fun one.

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We have another one that is still live. That is the Zerion DNA 1. If you do different actions with them, you get their NFT. They have a cool NFT called Zerion DNA. The more actions you do, the more the NFT evolves. It has different attributes on its head, background, and body. The more you do, the more your NFT evolves. If anyone is looking to do some DeFi focus, that is a good one to do.

I don't want my NFT to devolve. I'm excited about that. I love taking advantage of those opportunities that NFTs afford. We are about to wrap up this segment of questions and move on to Hot Topics, but the last question we tend to cover is, what are you watching out there in the Web3 space outside of the work you are doing that inspires you, and you think it is interesting, maybe the readers ought to check out?

I was talking to someone who works at BOTTO, which is the AI art. I'm not sure if you talked about it on this show or not yet.

I don't think so.

You need to check it out. They created this AI that creates art. People on Discord get to vote. They get 100 pieces of art. It is A, B, this, or that. The community votes. They stake this token, and they vote. At the end of the week, only one piece of art is generated and chosen, and it is sold. It is 100% AI that creates and generates the art. There is no one behind it giving it prompts. It is machine learning through what the community likes.

What is their Twitter or website?

BOTTO.

It looks like BOTTO Project. It is like some interesting artworks and concepts.

On our previous show, we talked to Hennessy’s Head of Web3. They are co-creating a bottle as opposed to a bottle with their community of early NFT holders. The bottle everyone in that community will receive is cool. I was thinking of a bottle when I heard BOTTO. It is a fascinating project and right in line with some of the AI content that we are going to start to bring to life. I’m going to check that one out.

It seems like somehow they found a digital way to feed AI LSD because there is certainly a lot of that framing in the art and the style there.

It is emitting life in some capacity.

Anything else you want to shout out? It is not the shout-out segment of our show but in the Web3 space you think is interesting.

I did meet this other team. They were calculating the levels of engagement on Discord. It is similar or could be beneficial to Galxe, but more than like doing an action for the DAO community, which is not my most active, but the people who are contributing in a positive way and giving comments. I'm sure they use some AI to score users and community members based on their active participation and the feedback they give. You can say GM every morning, but who is giving, and the reactions they are receiving and giving? That is another great one that I was interested in because it ties well with Galxe and engages in a meaningful way.

It is about time to move on to the next segment. We are going to move on to Hot Topics and bring on our special hot topics guest for the day. This hot topic features Trevor Owens of Ninjalerts, the project that allows custom NFT alerts and push notifications for any contract or wallet. Trevor is a good friend of the show and our crew here. He is a multifaceted entrepreneur, author, early-stage startup investor, and CEO of Ninjalerts, an Ethereum-based wall tracker.

He serves as the managing partner at Bitcoin Frontier Fund, where he invests in exceptional teams building new use cases for Bitcoin through BTC L1 and scaling layers like Stacks and Lightning. Bitcoin Frontier Fund has an extensive portfolio of nearly 50 startups in the DeFi, NFTs, and Web3 sectors. Trevor, it is great to see you again. Your beard is growing back in great grandeur. I look forward to continued growth. We know you shaved it off when the Stacks token hit $1.

I'm wrapping the shirt here.

It's not in your bio, but folks should know Trevor also knows how to pick out the best Korean barbecue in Seoul, hands down. It is a fun fact there. I’m still reminiscing about some of those meals.

It was awesome to see your team in South Korea. I lived there for a few years. I'm back in the States now. It has been tough adjusting to the time zone. Before I got kicked off into Web3 hard, I was working on my own startup as a developer. You can live anywhere, but now, a lot of the action here is happening in the US East Coast and West Coast. That was a fun time. The Korean startup scene is awesome.

There has been a correlation over the last month. Our calm is slowing down as you have been heads down finalizing and now launching some major updates. Ninjalerts has been one of your passion projects for quite a while. We are excited to learn the scoop on the big update here. Let it rip.

Ninjalerts V3 is live. This has been a complete rebuild we have been working on for several months. I fully rebuilt the data pipeline. We have the fastest time. If something happens in a block on Ethereum, within this second, it pushes notifications. We rebuilt a nice desktop experience for pro traders. That gives you all the things you want.

From a user experience and data perspective, there is too much to discuss there. The big thing is we created this real-time trader leaderboard. Every week, there is a live trading competition going on where we look at all the wallets on Ethereum. We see NFTs they bought starting Monday midnight and which ones they have flipped by the end of the week. We also extend that to the month timeframe and the quarter timeframe to show you which wallets are making profits and what they are doing and go right from the chain.

The whole purpose of Ninjalerts goes back to when I got into NFTs as an investor. I focused on Bitcoin startups. I'm also an Ethereum and NFT enjoyer. When I got into NFTs, I didn't understand it, but for my job, I needed to. I jumped into it. All of a sudden, I was convinced because once you hold something and you go deeper into it, that is when you start to understand it.

I started getting addicted to trading. I was spending too much time trading in NFTs and not enough time with the startups in my portfolio. That is when I came up with the idea of, like, “Why don't I follow the wallets of the smart traders I know in the space?” I’m involved in an alpha group. I know I’m making good trades and getting push notifications whenever they do something.

It is the same idea with Ethereum contracts when a new mint is coming up. You can get an alert when the mint goes live, and the reveal happens. It was a tool to solve my own problem. We were lucky enough to find that a lot of people in the space had the same problem. This rebuild allows you to discover many new wallets more easily, where you can see what the traders are to follow. You have all different types of stats on their wallets and P&L. In a few days, we will have mobile trading live. We are trying to go for this native mobile trading experience where you go from push notifications to seeing people making trades to be able to make those same trades yourself in the app. We are going for the Ordinals.

You said that so succinctly, but that is all big stuff. I see Anne's reaction here. I know her wheels are turning. How can I integrate Ninjalerts with Galxe? I have a feeling that is on your mind yet. Am I correct?

I want to use it for myself. I didn't know about Ninjalerts before we chatted. I like NFTs and make money. I like to see what is going on chain. Correct me if I'm wrong, Trevor. I'm a non-technical person. Sometimes it is hard on Etherscan to see what is going on. It feels like your product is the perfect tool for a non-technical person like myself who could track Doodles or Azuki. I’m not saying that I have got the funds for those, but I want to see what's going on and understand those transactions on chain.

I was the type of person who had five different windows open, and I would have the Chrome extension for auto-refreshing on Etherscan. I would be like, “This is Mint live. What is this transaction like? Who is participating?” We made it simple for desktop and mobile apps. You can take it with you where you go. If there is a big mint coming up, you don't have to stay home. You don't have to bring your computer with you. You can hang out with your friends and enjoy your life. Most passionate users are people with families and young kids. They are on the go, but they realize there are a lot of opportunities in this space because of all the opportunities unlocked by the creation of digital assets.

I've been to brunch an hour or two later because my partner and I had to stay home for a minute. It is annoying because you don't want to be that person, but if you miss it and it becomes the next Board 8, you will go to brunch maybe an hour later to make sure you don't miss that.

I have seen the wonderful job you have been doing. You are growing your exposure in Twitter spaces over the past several months doing the not-financial advice show, which we participated in quite a bit on the run of Outer Edge and The Ordinal Show. You have been a strong force in educating people about Ordinals, making that a strong focus and bringing attention to it. Tell us how that got started in your domain, how you have been active in the community, and what you are seeing with Ordinals.

My background has primarily been in the past decade. My previous company was Lean Startup Machine. We did these educational workshops all around the world. I found out that Josh had attended one in DC many years ago and a few other people that I come into contact with.

I not only attended. It changed the trajectory of my entrepreneurial journey. Lean Startup is how Jeff and I built our previous company Territory Foods. It is the mentality that we have brought into everything we do and all the coaching we have done for other entrepreneurs over the years. It had a profound impact, Trevor.

That touched my heart, Josh. When I heard that, I was like, “I'm going to help you guys out. Add me to the Edge of NFT team. I want to be involved.” It is a specific mindset to take in how you approach building a company. The 2017 and 2018 era of the space was the opposite of that. Companies are raising tens of millions of dollars with white paper. I stayed out of it during that time. I did have a lot of friends in the space.

Another one of the companies that I worked with early on was the Founders of Stacks. When I came back in 2021, I was checking out what was going on. It was a different environment. I saw production-level applications like MetaMask, OpenSea, Uniswap, and the People Sale. I was like, “The time is now to get into this.”

I had the fortune of knowing the Stacks guys and their whole thesis about we can also build Web3 on Bitcoin, and here are the different ways to do it. That was something that a lot of people had written off. From my experience in the past decade looking at going to market, studying markets, and studying Lean Startup, it seemed like something that would happen at some point and happening soon. I didn't expect it to happen this soon with Ordinals, but I was beating this drum for several years, investing in the space, investing primarily in Stacks and some in Bitcoin I won and Lightning.

When Ordinals happened, it wasn't clear. Every week, I became more bullish, but it was obvious that it was something. The scale of it even I wasn't prepared for. Doing all those Twitter spaces was fun to do with you guys. It was a challenge. We didn't have the biggest audiences because I was always this person who was a little bit of an odd person out, being bullish on Ethereum. I’m building a startup on Ethereum but being interested in Bitcoin and what is coming up there and investing primarily in there.

It was the merging of two worlds where both of those also of the fields came together. What we see in Ordinals is becoming together of many individuals from across blockchain space. I hope for the disintegration of those barriers and tribalism, where we welcome everybody to participate and build. We celebrate people who build and even make mistakes, which hasn't been the culture of Bitcoin over the past few years. Now that it is coming back, we are seeing that the market has moved everything else. If you solve a problem for real users, nothing is going to stop you.

If you solve a problem for real users, nothing's going to stop you. Click To Tweet

Ordinals unlocked a great use case that is different from what is on Ethereum and other chains and how it is constructed. That has ignited a lot of enthusiasm and builders in this bear market, where I feel like Ethereum is going through a little bit of a plateau phase. If you look at innovation falls in the S-curve, it has tremendous growth, a little bit of maturity, and a lot of experiments that unlock the next growth curve. From 2021 until now, Ethereum has had that exponential growth, and now people are working on the next frontier of what this technology can do. Bitcoin is catching up to where Ethereum was several years ago.

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There are a lot of interesting developments going on, a lot of fun in the community, and a lot of unique perspectives. One of the things that came out of observations of participating in these conversations is building on these different changes brings different communities, focuses, basic personality traits, or interests. The fun part of watching what is going on with Ordinals is seeing that the community has its own flavor, and that is fun to see it grow.

We only have so much time for this segment. We will have to wrap it up here. I already signed up for Ninjalerts while on the show. During this segment, she looked at a plant during the infomercial for Ninjalerts very enthusiastically. It represents a lot of our readers. It is good we had you on. Tell folks that are curious where they can go to learn more about you, Ninjalerts, and anything else you think they should check out.

Sign up at Ninjalerts.com. Follow us on Twitter. Follow me on Twitter @TO. We have some exciting things coming in the next couple of weeks. The new mobile app is not approved by the Apps Store yet. We are still waiting for that, but the V2 is still live and running well. If you need any help with that, you can always jump into our discord. We provide a ton of support there. Thank you so much for having me. It is always a pleasure and an honor to be here with you guys.

Tell people when the Twitter spaces you participate in occurs. They can go check those out, similar crosstalk people who like to listen to audio and get into the community.

We do The Ordinal Show every Monday and Wednesday, which is focus on Ordinals technology. We are the number-one show on Ordinals now. We have Peter Schiff on the show. He is now a Bitcoiner because he owns Ordinals, which is crazy. We have a lot of great guests on that at 10:30 AM Eastern on Monday and 6:30 PM Eastern on Wednesday.

I do the This is Not Financial Advice Show, which is more degen and trading both ETH and Ordinals Tuesday and Thursday at 6:30 PM Eastern. We are going to have a town hall Purge edition. We are going to let any project come up in pitch for a minute and get some feedback, hopefully, some good projects and some bad ones, because that is going to be fun.

Thanks so much, Trevor. It is great to see you again. We will catch you on the flip side.

Thank you, guys, so much. Cheers.

It is now time for one of our favorite segments. We are going to get a chance to know Anne even that much better with our special segment called Edge Quick Hitters. These are fun and quick ways to get to know you a little bit better. There are ten questions. We will look for a short single or few-word response, but feel free to expand if you get the urge. Anne, are you ready?

I'm ready.

First question, what is the first thing you remember purchasing in your life?

The first thing I remember putting money aside for and going towards that was GameCube. That might give you my age. I have to save up 100 CAD, like $60.

Question number two, what is the first thing you ever remember selling in your life?

Multiple lemonades at a lemonade stand.

Are we talking about strawberry lemonade?

No, just a lot of them, enough so I could get a slushy at the convenience store.

We did have a recent guest who performed mergers and acquisitions with other lemonade stands in his neighborhood to corner the market. That is the pinnacle. We also had combining lemonade stands with gambling games.

I was focused on getting that slushy. Once I had enough for the Gulp at 7-Eleven, I was good to go.

Everyone else has to have lemonade, but you get the slushy. I see how it is. What is the most recent thing you purchased?

Tickets for Disneyland.

What is the most recent thing you sold?

I'm not a Facebook Marketplace girly. I'm a donate girly. I put everything in a bag, and I drop it off at Goodwill. I don't sell a lot. I'm a giver.

Question number five, what is your most prized possession besides your jean jacket?

It is a cute teapot that is super kitsch. It has Alice in Wonderlands.

Question number six, if you could buy anything in the world, digital, physical, service, or experiences for sale, what would it be?

I'm type A. When I travel, I plan everything. Everyone is on my schedule. I would like a 1 or 2-month vacation where I don't know what we are doing, where we are going, and someone else is taking care of everything for me.

I can't remember the name. I had a previous podcast called the Run With It Podcast. We would talk to business owners who had an existing project, but they also had some cool ideas that they didn't have time to pursue. They share it with us on the podcast. You get them all amped up about it until they say, “Maybe I should quit what I'm doing now and do that but share it with the audience so they could pursue it.” That was her primary business. It wasn't the business idea she shared. Her primary business was you go to them, and they plan the surprise vacation for you. You pack your bags. You don't know where you are going and what you are doing. I will try to look it up and find the name of it. It is perfect.

I don't want an organized trip. I want it to be as if I was organizing it because I know I can organize it well, but I would love that.

It is surprising too. It is not like a travel agent thing.

On the big idea board, at one point in my entrepreneurial journey with Jeff, I had this idea of travel roulette where you say the amount of money you want to spend, the type of climate you want, how far you want to travel, and you spin the wheel. Wherever it goes, you have to go. A narrow audience of daredevils like yourself instead started a food company, but it was on the radar. Anne, if you could pass on one of your personality traits to the next generation, what would it be?

You didn't see it off in this show, but I'm funny. It is my sense of humor.

If you could eliminate one of your personality traits from the next generation, what would it be?

Only one.

You can pick multiple.

You can combine them together and come up with a new word.

It is the anxiety of arriving late somewhere. I don't know if anyone has that. If I'm not ten minutes early, I'm late, and everything before any event may be brunch, an important meeting, or a hairdresser appointment, I’m stressed.

We should know that Anne was 2 or 3 minutes early for our show, which never happens in Web3 with our show. You get the star for that.

We were able to start much earlier than we typically do, which was much appreciated. It is all going to a good cause.

Type A and early. You see the gist of it. That is why I need a vacation where everyone takes care of it for me, but I want to be on time.

The good news is I found it. Lillian Rafson is the Founder and CEO at Pack Up + Go. They will let us plan your getaway. The catch your destination is a surprise. That is PackUpGo.com. Check it out and have some fun. You might as well go check out the Run With It episode with Lilian, where she talks about doing travel for accessibility-focused hotels with people with disabilities. It is an interesting business idea. The next question is number nine, and we are almost done. What did you do before joining us on the show?

I walked that dog that was barking earlier.

What kind of dog?

It is not my dog. It is my sister's dog.

What are you going to do next step for the show?

I'm having a family-orientated day. I'm going for dinner with my grandpa. This is an untypical day. The dog, the grandpa in my dad's office, and my usual day.

Sometimes we do a bonus question at this time. It looks like we have one. They have another thing that might be a little bit of fun. Josh, I think you put that in there. Do your bonus question.

As a newcomer to the space, you have gone all the way down the rabbit hole. I'm curious what your favorite NFT is in your own personal collection.

My Stoner Cat, which I'm not sure if you guys know about or not.

We know Lisa and the team behind that. They had a close partnership with Tune Star, with some crossover there. I interviewed John about the intersection of AI and animation and what they have been doing in that space. It is a symbolic project in the space. It gets some digs sometimes, but at the same time, they were trying some new things out. They did inspire a lot of projects thereafter.

There are a lot of reasons why it is my favorite, but it has given me the most benefit in terms of utility. I'm not like a token airdrop hunter. There have been great parties from Doodle, Azuki, and Bored Apes. Being able to be at home and watch the content they have created because you have that NFT. They were reasonably priced. When I got it, it was about 200 CAD. It is not too expensive. You still got this great quality content. That is the key because not everyone can go to these fancy events. Azuki is having one in Vegas. You can't be in India and get to Azuki and go there. That is why that is my favorite.

With this next one, I want to talk about this for a second. It is not a Quick Hitter question. It is like, “How about this?” Since you were talking about Starbucks earlier, maybe we will call it a Hot Topic that comes from a news article on Buzzfeed. I want to share a couple of these. Fifteen drink orders from Starbucks will make you ask, “Are these customers okay?” They have the evidence on the side of the cup of what people ordered.

A venti pumpkin spiced latte with eight shots of espresso, seven pumpkin sauce, and one pump of maple pecan sauce. A venti coffee frappuccino with two scoops of ice, five pumps of frappe roast, and double blended. A venti mango black tea lemonade with 24 pumps of mango. A venti salted caramel mocha frappuccino with five pumps of wrap roast, four pumps of caramel sauce, four pumps of caramel syrup, three pumps of mocha, three pumps of toffee nuts syrup, and double blended with extra whipped cream. You could look this up online for maybe 5 or 6 more, but I thought it is worth sharing on the topic of Starbucks. You could say anything you want about that, but we will move on to the next segment.

My order is black coffee, no sugar, no cream, no nothing.

We are about to wrap up. Before we do, we always like to get a shout-out if possible. You might have somebody in mind or two. Would you like to give a little love to here for the episode?

I have mentioned a few people on this. I said Linea, Zerion, BOTTO, and the other NFTs that we talked about. I mentioned a few times, Canadian from Montreal. There are a few projects in Montreal that are doing good. There is a zapper team that is a dashboard where you can see all of your DeFi holdings and also all of your NFTs. They are building on something similar to Ninjalerts’ doing, but being able to see what is going on on Etherscan. They have a feed where you can see all the transactions. All of the non-technical folks like myself can feel like they are part of the blockchain and read it.

We are almost done. We want to know where folks can learn more about you and the project you are working on, like websites and social stuff.

Visit Galxe.com. As a user, you will be able to see all of the ongoing campaigns. You are going to get on there. You are going to be overwhelmed. All you have to do is go to the campaigns tab and filter out what you want to do. Maybe you want to do only on-chain staff, be rewarded with tokens, or play on the BNB Chain. You can filter, see and start like that. I'm on Twitter. It is @AnneWell_ETH. That is where you can find Galxe and me.

Thanks so much for joining us, Anne. It has been a blast. Galxe is exciting. We are excited about this partnership. We have officially reached the outer limit at the Edge of NFTs, the outage of the galaxy, as it were. Thanks for exploring with us. We got space from our adventures on this starship. Invite your friends, and recruit some cool strangers that 9will make this journey also much better.

How? Go to Spotify or iTunes. Rate us and say something awesome. Go to EdgeOfNFT.com to dive further down the rabbit hole. Look us up on all major social platforms by typing @EdgeOfNFT. Start a fun conversation with us online. Be sure to tune in next time for more great Web3 content. Thanks for sharing this time with us.

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