Official Brand Bible

Welcome to the Edge of NFT Brand Bible

Within our Brand Bible you can access our brand guidelines, all relevant brand assets including logo files, images, color palettes, fonts and other resources.

Our Core Values

Our brands inward identity and its outward expression, is built upon the foundation of Core Values we live by.

Each decision we make stems from our Grounded Values and/or our Grinder Values. This drives us to persistently create meaningful work and resources for the Web3 community.

Grounded Values

- Openness
- Transparency
- Empathy
- Integrity
- Consideration
- Inclusiveness
- Fairness
- Communication
- Celebration

Grinder Values

- Hustle
- Grit
- Boldness
- Accountability
- Self-Discipline
- Commitment
- Purpose
- Solution Oriented
- Resilience

Typography (Fonts)

Like all things that make up our brand, our fonts are vital in creating a consistent brand identity.

They help us communicate with more impact and provide visual support to our tone of voice.
Main Header / Title

Cubano

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Letter Spacing: 3-6px
Notes: Use CAPS LOCK
Alt Header / Title & Accent

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Bold
Notes: Use CAPS LOCK
Sub Heading / Body / Text

Inconsolata

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Alt Sub Heading / Body / Text

Open Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Weight: Normal
Notes: Use CAPS LOCK

Color Palette 2022

The following palette makes up the official colors of Edge of NFT.

Deep Space

HEX #292929
RGB 41, 41, 41
HSB 0, 0, 16
CMYK 0, 0, 0, 84
LAB 17, 0, 0

Nebula Dust

HEX #c10dd9
RGB 193, 13, 217
HSB 293, 94, 85
CMYK 11, 94, 0, 15
LAB 48, 82, -60

Space Blue

HEX #2e038c
RGB 46, 3, 140
HSB 259, 98, 55
CMYK 67, 98, 0, 45
LAB 18, 51, -64

Sky
Blue

HEX #1ee2f1
RGB 30, 226, 241
HSB 184, 88, 95
CMYK 88, 6, 0, 5
LAB 82, -38, -20

Solar Flare

HEX #ffc30f
RGB 255, 195, 15
HSB 45, 94, 100
CMYK 0, 24, 94, 0
LAB 82, 8, 82

Top Variations — Light

Drag images onto your desktop or right click and save to desktop.
Stacked Flat
Horizontal Flat
Stacked Slanted
Horizontal Slanted
Icon Flat
Icon Slanted
Trademark

Top Variations — Dark

Drag images onto your desktop or right click and save to desktop.
Stacked Flat
Horizontal Flat
Stacked Slanted
Horizontal Slanted
Icon Flat
Icon Slanted
Trademark

Potential 2023 Logo and other Assets

Drag images onto your desktop or right click and save to desktop.
Dark v7
Dark v8
Dark V1
Dark v2
#1 Horizontal Banner v1
#2 Horizontal Banner v1

Logo Variation 1 — Stacked

Drag images onto your desktop or right click and save to desktop.
Var 1.1 Stacked Slanted Italics
Var 1.2 Stacked Slanted Non-Italics
Var 1.3 Stacked Flat Italics
Var 1.4 Stacked Flat Non-Italics

Logo Variations 2 — Horizontal

Drag images onto your desktop or right click and save to desktop.
Var 2.1 Horizontal Slanted Italics
Var 2.2 Horizontal Slanted Non-Italics
Var 2.3 Horizontal Flat Italics
Var 2.4 Horizontal Flat Non-Italics

Logo Variations 3 — Stacked Off-Set

Drag images onto your desktop or right click and save to desktop.
Var 3.1 Stacked Off-Set Slanted Italics
Var 3.2 Stacked Off-Set Slanted Non-Italics
Var 3.3 Stacked Off-Set Flat Italics
Var 3.4 Stacked Off-Set Flat Non-Italics
Var 3.5 Stacked Off-Set Slanted Italics Long T
Var 3.5 Stacked Off-Set Slanted Italics Long T

Logo Variations 4 — Overlayed Three Lines

Drag images onto your desktop or right click and save to desktop.
Var 4.1 Overlayed Three Lines Flat
Var 4.2 Overlayed Three Lines Slanted
Var 4.3 Overlayed Off-Set Three Lines Flat
Var 4.4 Overlayed Off-Set Three Lines Slanted

Icon Variations

Drag images onto your desktop or right click and save to desktop.
Icons Stacked
Icons Stacked Off-Set

Podcast Covers

Drag images onto your desktop or right click and save to desktop.
Podcast Cover
Podcast Cover in Spotify
Alternative Podcast Cover
Alternative Podcast Cover in Spotify

Logo Variations 5 — Slanted

Drag images onto your desktop or right click and save to desktop.
Var 5.1
Var 5.2
Var 5.3
Var 5.4
Var 5.5
Potential Icon / Logos
Potential Icon / Logos
Potential Icon / Logos

Logo Variations 6 — Non-Slanted

Drag images onto your desktop or right click and save to desktop.
Var 6.1
Var 6.2
Var 6.3
Var 6.4
Var 6.5
Var 6.6
Var 6.7
Var 6.8

Brand Guidelines

Use the following brand guidelines to ensure you properly use all Edge of NFT resources and assets across various platforms and publications.

Voice

TBD

Take Care of Our Logo

Use our logos properly by following these guidelines

  • Leave ample amount of space around it for legibility. A good rule of thumb is to leave the same space as half the logo around all sides.

  • Never make it so small it's not legible.

  • Never distort, modify and/or change the shape of our logos.

  • Never change or modify the color of our logos.

Copy and Spelling

Follow these general copy and spelling guidelines for Edge of NFT

  • TBD

  • TBD

Fonts

On occasion, our fonts may be altered with a small tolerance of change for specific use cases.

Follow these general guidelines to ensure you stick closely with our brands intent.

  • Fonts weights and letter spacing can be slightly adjusted to show best in specific design applications and for maximum accessibility to all users.

  • Never make font size so small it's not legible.

  • Any and all slight font changes must remain true to the original version of our brands fonts within a tight tolerance